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  • [ Silence ]

  • >> I think a developer would look like a geek.

  • >> Nerdy, plaid.

  • >> Unshaven, glasses.

  • >> Spikey hair, beard.

  • >> A guy behind a door, that's got enough

  • of a crack they can slide a pizza underneath.

  • >> I think you won't even know who a developer is.

  • I think you'd be surprised.

  • >> I really don't know what a developer looks like,

  • but the apps they make let us do amazing things.

  • >> [Background Music] You can talk about a project,

  • you can articulate it rationally,

  • but you cannot communicate architectural ideas

  • without a drawing.

  • I use an App called Paper by FiftyThree.

  • It really provides a sense of freedom,

  • a sense of being emancipated from technology.

  • It allows you to communicate as if directly

  • from your heart, from your soul.

  • It's just part of you.

  • And I think that that magic is part of the app world.

  • >> The app I cannot live without is a banking app named the Zhi

  • Fu Bao.

  • >> Airbnb saved my life.

  • >> I talk to my friends.

  • >> Instagram, Tumblr.

  • >> Like blah, blah, blah, blah, blah.

  • >> Evernote.

  • >> That's the one.

  • >> I'm addicted to Pinterest because it is amazing.

  • >> There's so much entertainment.

  • >> Duck face.

  • >> It's limitless what you can do.

  • >> [Background Music] The ocean, for me,

  • is the lungs of our planet.

  • The health of the ocean is absolutely essential

  • to the health of us as human beings.

  • >> Pangaea runs a sailing expedition vessel

  • to help scientists collect data

  • on marine debris all around the world.

  • There's a variety of apps that I use everyday, iNavX is essential

  • for us to be able to navigate the vessel.

  • Marine Debris Tracker allows you to enter the marine debris

  • that you find into a global database, so we can start

  • to build up a bigger picture of this problem around the world.

  • I think these apps are essential for us to be able

  • to bring change to what's going on in the ocean.

  • >> The best app of all time has to be Tinder.

  • >> I'm most probably like the millions

  • of people that's got sucked into Candy Crush.

  • >> Robot Unicorn Attack 2.

  • >> Crazy girl looking to meet new people in London.

  • Interesting.

  • >> Words With Friends, Scrabble.

  • >> I play Solitaire and of course I always win.

  • >> [Background Music] We are stewards

  • of dreams and hope for hitters.

  • They come in and they want

  • to achieve amazing things and that's my job.

  • Dartfish has just made my life so much easier.

  • I'm able to break down the swing into parts, so that you can see,

  • OK, here's the mistake

  • and here's the adjustment that I need to make.

  • So, what you have is a kid that can not only do it right,

  • but then you can train him on doing it over and over and over.

  • Now they're able to look and say,

  • "You know what, I'm getting better."

  • And that's one of the things that you need for life

  • in general, but in sports you want hope.

  • And so now it's easy for them to focus on dreaming.

  • [ Noise ]

  • >> We need like a silence finder app.

  • >> Pop, pop, pop, pop.

  • Pop, pop, pop.

  • >> I gravitate towards very melancholy and painful songs.

  • >> [Singing] Ahhh.

  • >> And then it's time to turn the page, whoop.

  • >> This has become as essential as my guitar.

  • >> There are apps that help people, that like,

  • really improve people's lives.

  • >> [Background Music] Every now and then I'll sort of stare

  • at the hand, with the sense of sort of wonder going, "Wow."

  • It is like magic, it really is.

  • In combination with the hand the app has allowed me

  • to gain functionality and independence.

  • I enjoy being known as the kid with the bionic arm.

  • You know, it's something interesting,

  • and it's something different,

  • and I'm a big fan of being different.

  • [ Music ]

  • >> You open up an app and you open up a possibility

  • and a whole world is being born.

  • What we really have is an intersection

  • between technology and art.

  • You see the world in a different way and I think an app can do

  • that because it really does open something you didn't

  • know beforehand.

  • >> Developers are doing extraordinary things.

  • >> I can't believe what they're creating today, it's genius.

  • >> If I met the person that made Sky Go,

  • I'd probably give him a massive hug.

  • >> You inspire me so much.

  • >> They make our lives better and they think of things that,

  • obviously, regular people can't think of.

  • >> I don't know how the technology works,

  • it's just magic to me.

  • >> There's no question they are changing the world.

  • >> So, to everyone who's made any apps

  • that I've ever enjoyed I say, "Thank you."

  • [ Applause ]

  • >> Good morning.

  • Good morning.

  • Good morning.

  • Welcome to San Francisco.

  • We're here today and all week

  • to celebrate the developer community and all

  • of the amazing apps that they've created.

  • I hope that video did a great job

  • of capturing just how deeply we feel

  • about out developer community and more importantly the number

  • of lives they've enriched.

  • So from all of Apple, thank you very much.

  • [ Applause ]

  • This is a milestone year for this conference.

  • It's the 25th anniversary of the conference.

  • It started in 1990 with just 1,300 developers, who gathered

  • to talk about the System 7.

  • And there was one lab in that developer conference.

  • Now, WWDC is a huge conference for Apple and a huge conference

  • for all of our developers.

  • We have over a thousand of our best

  • and brightest engineers here today to talk with you directly

  • in labs, about how to improve your code.

  • We've got people from more countries than ever before,

  • and two-thirds of the attendees today are here

  • at a developer's conference for the very first time.

  • [ Applause ]

  • A special shout-out this morning

  • to the student scholarship winners.

  • They worked really hard to get here.

  • [ Applause ]

  • Our youngest developer in the audience today is 13.

  • [ Applause ]

  • We're going to be seeing apps from them for a long time.

  • The developer community is incredibly vibrant.

  • We now have 9 million registered developers.

  • That's up almost 50 percent since last year.

  • That's the most developers we've ever added in a single year.

  • Now, this morning, we're gathered to talk

  • about two powerful platforms, OS X and iOS.

  • And you are going to see some great new features for both,

  • and some great updates.

  • But even more importantly, you're going

  • to see how they've been engineered

  • to work seamlessly together.

  • Now, you're also going to see the mother

  • of all releases for developers.

  • It's a huge release and it's so huge

  • that we've dedicated an entire section

  • of the presentation just for this.

  • [ Applause ]

  • So, let's get started with OS X and the Mac.

  • We're shipping the best Macs in our history.

  • If you look just in this last fiscal year,

  • while the industry declined by 5 percent Macs grew by 12 percent,

  • that's swelled our installed base of Macs to over 80 million,

  • which is a record for us.

  • We're really proud of this.

  • And of course our latest release

  • of OS X Mavericks has done really great.

  • It had great features for power users like power tabs, and tags,

  • and enhanced support for multiple displays.

  • Advanced technologies for longer battery life

  • and greater performance.

  • And of course, new and improved apps.

  • Just since its release in October we've installed

  • over 40 million copies of Mavericks.

  • This is the most of a single release ever in Apple's history.

  • Also, that makes over 50 percent of our installed base working

  • on our latest operating system.

  • This is the fastest adoption ever

  • of any PC operating system in history.

  • Now, you may wonder how that compares to Windows.

  • [ Laughter ]

  • I knew somebody was going to ask so I decided to make a chart.

  • [ Laughter ]

  • Well, as it turns out Windows 8 shipped

  • about a year before Mavericks and it's at 14 percent.

  • [ Laughter ]

  • Need I say more?

  • [ Applause ]

  • So, we could not be happier with Mavericks and the momentum

  • of the Mac, but of course we're always future focused.

  • And today, to talk about the future of OS X,

  • I'd like to invite my colleague up, Craig Federighi,

  • to tell us all about it.

  • Craig.

  • [ Applause ]

  • >> Good morning.

  • Wow.

  • [ Applause ]

  • Well, it's wonderful to be here presenting among the greatest

  • developers collected in the world.

  • You guys are fantastic.

  • You know, it was just a year ago, here at WWDC,

  • when we narrowly averted a major OS X naming crisis.

  • [ Laughter ]

  • You may remember that we're able to deftly shift from names based

  • on big cats to names based on beautiful places in California,

  • starting of course with OS X Mavericks.

  • Well, it's another year and time for another name

  • and so we collected our crack product marketing team,

  • shoved them in their VW Minibus and set them out on the road.

  • Now, they first ventured south discovering OS X, Oxnard.

  • [ Laughter ]

  • This wasn't quite right.

  • But undeterred, they headed east,

  • landed in OS X Rancho Cucamonga.

  • [ Laughter ]

  • Still, we hadn't quite hit the mark.

  • So, they boldly ventured north landing at OS X Weed.

  • [ Laughter ]

  • Now--

  • [ Applause ]

  • Strangely, this one had large pockets of support

  • within the product marketing organization,

  • but saner heads did prevail and they set off

  • on what then was somewhat more circuitous path.

  • It took them ultimately to a place

  • that embodies the beauty and power of OS X.

  • We discovered OS X Yosemite.

  • [ Applause ]

  • Now, Yosemite is a fantastic new release with a new interface,

  • big enhancements to our most popular apps

  • and something all knew, we call Continuity.

  • Now, I want to start with design.

  • OS X, of course started with the bold design of Aqua.

  • And over the years, it's evolved

  • to the refined look we all loved today in Mavericks.

  • Well, with Yosemite, we continue this evolution and I'd

  • like to give you a look at where we're headed.

  • [ Music ]

  • How about that?

  • [ Applause ]

  • I think the team has done some remarkable work.

  • You know, we started with the most fundamental controls,

  • focused always on clarity, as well as utility.

  • We refined the tool bars and the window materials

  • and the window constructions.

  • If you look at the window title bar, you'll see how the use

  • of translucent materials gives you a sense of place

  • as you scroll your content.

  • Now, these same carefully crafted translucent materials

  • are used in the sidebars.

  • So now, your windows take on the personality of your desktop.

  • As you change your desktop picture, your window adapts

  • to reflect that personality and that temperature.

  • And the translucency also helps maintain a sense of depth

  • and place as you move your windows over one another.

  • Now, we also use the same gorgeous translucent material

  • for the dock and check out these beautifully crafted new icons.

  • So clean and yet so fundamentally still Mac.