Subtitles section Play video Print subtitles [ Silence ] >> I think a developer would look like a geek. >> Nerdy, plaid. >> Unshaven, glasses. >> Spikey hair, beard. >> A guy behind a door, that's got enough of a crack they can slide a pizza underneath. >> I think you won't even know who a developer is. I think you'd be surprised. >> I really don't know what a developer looks like, but the apps they make let us do amazing things. >> [Background Music] You can talk about a project, you can articulate it rationally, but you cannot communicate architectural ideas without a drawing. I use an App called Paper by FiftyThree. It really provides a sense of freedom, a sense of being emancipated from technology. It allows you to communicate as if directly from your heart, from your soul. It's just part of you. And I think that that magic is part of the app world. >> The app I cannot live without is a banking app named the Zhi Fu Bao. >> Airbnb saved my life. >> I talk to my friends. >> Instagram, Tumblr. >> Like blah, blah, blah, blah, blah. >> Evernote. >> That's the one. >> I'm addicted to Pinterest because it is amazing. >> There's so much entertainment. >> Duck face. >> It's limitless what you can do. >> [Background Music] The ocean, for me, is the lungs of our planet. The health of the ocean is absolutely essential to the health of us as human beings. >> Pangaea runs a sailing expedition vessel to help scientists collect data on marine debris all around the world. There's a variety of apps that I use everyday, iNavX is essential for us to be able to navigate the vessel. Marine Debris Tracker allows you to enter the marine debris that you find into a global database, so we can start to build up a bigger picture of this problem around the world. I think these apps are essential for us to be able to bring change to what's going on in the ocean. >> The best app of all time has to be Tinder. >> I'm most probably like the millions of people that's got sucked into Candy Crush. >> Robot Unicorn Attack 2. >> Crazy girl looking to meet new people in London. Interesting. >> Words With Friends, Scrabble. >> I play Solitaire and of course I always win. >> [Background Music] We are stewards of dreams and hope for hitters. They come in and they want to achieve amazing things and that's my job. Dartfish has just made my life so much easier. I'm able to break down the swing into parts, so that you can see, OK, here's the mistake and here's the adjustment that I need to make. So, what you have is a kid that can not only do it right, but then you can train him on doing it over and over and over. Now they're able to look and say, "You know what, I'm getting better." And that's one of the things that you need for life in general, but in sports you want hope. And so now it's easy for them to focus on dreaming. [ Noise ] >> We need like a silence finder app. >> Pop, pop, pop, pop. Pop, pop, pop. >> I gravitate towards very melancholy and painful songs. >> [Singing] Ahhh. >> And then it's time to turn the page, whoop. >> This has become as essential as my guitar. >> There are apps that help people, that like, really improve people's lives. >> [Background Music] Every now and then I'll sort of stare at the hand, with the sense of sort of wonder going, "Wow." It is like magic, it really is. In combination with the hand the app has allowed me to gain functionality and independence. I enjoy being known as the kid with the bionic arm. You know, it's something interesting, and it's something different, and I'm a big fan of being different. [ Music ] >> You open up an app and you open up a possibility and a whole world is being born. What we really have is an intersection between technology and art. You see the world in a different way and I think an app can do that because it really does open something you didn't know beforehand. >> Developers are doing extraordinary things. >> I can't believe what they're creating today, it's genius. >> If I met the person that made Sky Go, I'd probably give him a massive hug. >> You inspire me so much. >> They make our lives better and they think of things that, obviously, regular people can't think of. >> I don't know how the technology works, it's just magic to me. >> There's no question they are changing the world. >> So, to everyone who's made any apps that I've ever enjoyed I say, "Thank you." [ Applause ] >> Good morning. Good morning. Good morning. Welcome to San Francisco. We're here today and all week to celebrate the developer community and all of the amazing apps that they've created. I hope that video did a great job of capturing just how deeply we feel about out developer community and more importantly the number of lives they've enriched. So from all of Apple, thank you very much. [ Applause ] This is a milestone year for this conference. It's the 25th anniversary of the conference. It started in 1990 with just 1,300 developers, who gathered to talk about the System 7. And there was one lab in that developer conference. Now, WWDC is a huge conference for Apple and a huge conference for all of our developers. We have over a thousand of our best and brightest engineers here today to talk with you directly in labs, about how to improve your code. We've got people from more countries than ever before, and two-thirds of the attendees today are here at a developer's conference for the very first time. [ Applause ] A special shout-out this morning to the student scholarship winners. They worked really hard to get here. [ Applause ] Our youngest developer in the audience today is 13. [ Applause ] We're going to be seeing apps from them for a long time. The developer community is incredibly vibrant. We now have 9 million registered developers. That's up almost 50 percent since last year. That's the most developers we've ever added in a single year. Now, this morning, we're gathered to talk about two powerful platforms, OS X and iOS. And you are going to see some great new features for both, and some great updates. But even more importantly, you're going to see how they've been engineered to work seamlessly together. Now, you're also going to see the mother of all releases for developers. It's a huge release and it's so huge that we've dedicated an entire section of the presentation just for this. [ Applause ] So, let's get started with OS X and the Mac. We're shipping the best Macs in our history. If you look just in this last fiscal year, while the industry declined by 5 percent Macs grew by 12 percent, that's swelled our installed base of Macs to over 80 million, which is a record for us. We're really proud of this. And of course our latest release of OS X Mavericks has done really great. It had great features for power users like power tabs, and tags, and enhanced support for multiple displays. Advanced technologies for longer battery life and greater performance. And of course, new and improved apps. Just since its release in October we've installed over 40 million copies of Mavericks. This is the most of a single release ever in Apple's history. Also, that makes over 50 percent of our installed base working on our latest operating system. This is the fastest adoption ever of any PC operating system in history. Now, you may wonder how that compares to Windows. [ Laughter ] I knew somebody was going to ask so I decided to make a chart. [ Laughter ] Well, as it turns out Windows 8 shipped about a year before Mavericks and it's at 14 percent. [ Laughter ] Need I say more? [ Applause ] So, we could not be happier with Mavericks and the momentum of the Mac, but of course we're always future focused. And today, to talk about the future of OS X, I'd like to invite my colleague up, Craig Federighi, to tell us all about it. Craig. [ Applause ] >> Good morning. Wow. [ Applause ] Well, it's wonderful to be here presenting among the greatest developers collected in the world. You guys are fantastic. You know, it was just a year ago, here at WWDC, when we narrowly averted a major OS X naming crisis. [ Laughter ] You may remember that we're able to deftly shift from names based on big cats to names based on beautiful places in California, starting of course with OS X Mavericks. Well, it's another year and time for another name and so we collected our crack product marketing team, shoved them in their VW Minibus and set them out on the road. Now, they first ventured south discovering OS X, Oxnard. [ Laughter ] This wasn't quite right. But undeterred, they headed east, landed in OS X Rancho Cucamonga. [ Laughter ] Still, we hadn't quite hit the mark. So, they boldly ventured north landing at OS X Weed. [ Laughter ] Now-- [ Applause ] Strangely, this one had large pockets of support within the product marketing organization, but saner heads did prevail and they set off on what then was somewhat more circuitous path. It took them ultimately to a place that embodies the beauty and power of OS X. We discovered OS X Yosemite. [ Applause ] Now, Yosemite is a fantastic new release with a new interface, big enhancements to our most popular apps and something all knew, we call Continuity. Now, I want to start with design. OS X, of course started with the bold design of Aqua. And over the years, it's evolved to the refined look we all loved today in Mavericks. Well, with Yosemite, we continue this evolution and I'd like to give you a look at where we're headed. [ Music ] How about that? [ Applause ] I think the team has done some remarkable work. You know, we started with the most fundamental controls, focused always on clarity, as well as utility. We refined the tool bars and the window materials and the window constructions. If you look at the window title bar, you'll see how the use of translucent materials gives you a sense of place as you scroll your content. Now, these same carefully crafted translucent materials are used in the sidebars. So now, your windows take on the personality of your desktop. As you change your desktop picture, your window adapts to reflect that personality and that temperature. And the translucency also helps maintain a sense of depth and place as you move your windows over one another. Now, we also use the same gorgeous translucent material for the dock and check out these beautifully crafted new icons. So clean and yet so fundamentally still Mac.