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  • Hi Jack.

  • Mattel reported a surprise rise in quarterly sales on Thursday as retailers rushed to restock their shells of Barbie dolls and other toys and high demand from kids stuck at home.

  • Sales of iconic Doll rose 29% the biggest quarterly sales in nearly two decades.

  • It raked in over half a billion dollars in sales.

  • Mattel's efforts to make the white blonde doll more inclusive, with different skin tones and body shapes are paying off by attracting a more diverse customer base.

  • Barbie helped boost Mattel's net sales 10% its biggest quarterly jump in a decade.

  • The maker of brands such as Hot Wheels, Fisher Price and American Girl has benefited as parents turned to play sets and games to entertain their kids.

  • The health crisis has radically changed American shopping habits as consumers snap up everything from Barbies to disinfecting wipes to robot vacuum cleaners and RVs.

  • As for Mattel, the toymaker is forecasting MAWR growth in the holiday season.

Hi Jack.

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Barbie drives Mattel's sales higher

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    林宜悉 posted on 2020/10/24
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