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Lisa Paradise: Whether you prefer them thin and tangy
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or you lean towards sweet and savory
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topped with crispy fried chicken,
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you can't go wrong with a stack of pancakes.
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And these pancakes are so popular
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people are willing to wait hours to get a bite.
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Customer: I'm originally from the Midwest,
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and you know those home-cooked meals
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that really hit you deep down in your soul?
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They bring that here to New York.
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You can come in and see a celebrity.
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You come in and get a great meal.
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It's the entire experience.
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Lisa: Weekend brunch in New York
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is honestly its own institution.
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It is hard to find a restaurant here
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that doesn't have a brunch menu,
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and Bubby's has been doing up brunch for decades.
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And today I am eating the very best
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that brunch has to offer, fried chicken and pancakes.
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Walking into a restaurant named for Jewish grandmothers,
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one could only expect a homey vibe
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and hearty, well-cooked food.
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And Bubby's doesn't disappoint on either end.
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Customer: You know, you feel like you're coming home
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and you're getting a great meal every time you come.
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Customer: My typical order, I always get a side pancake.
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Lisa: You get a side of pancakes?
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Customer: Just one pancake.
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Lisa: Every time you come here?
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Customer: Every single time. [laughs]
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Customer: Oh, man, I don't even....
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Customer: Yes! They're so good. You can't miss them.
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Ron Silver: I eat at Bubby's every day.
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Lisa: That's Ron Silver.
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And after 30 years of owning and operating Bubby's,
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even he can't get enough.
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Ron: Brunch is a great thing.
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A long, drawn-out meal.
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And eating all these sort of sweet, savory foods together,
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it sort of reminds you of the day after Christmas.
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[festive music]
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[record scratching]
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Ron: That is just an impossible
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amount of pancakes to figure out.
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Lisa: There are two kinds of pancakes on Bubby's menu:
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a plate of wafer-thin, super tangy
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sourdough pancakes that are served plain,
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or the more classic, fluffy, slightly sweet
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James Beard variety, which derive both
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their name and recipe from the culinary legend,
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of whom Ron is a massive fan.
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Ron: These pancakes,
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the recipe is James Beard's recipe,
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and I swapped out some of the milk for sour cream.
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And I think I was pretty young when I made those
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the first time, maybe, like, 24,
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so I was maybe more cocky at that time.
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Willing to play with his recipes.
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Lisa: The James Beard pancakes at Bubby's
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begin by whisking together eggs, sour cream,
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sugar, and a little melted butter.
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Then it's time for the dry ingredients,
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flour, baking soda, and salt,
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followed by a splash of milk.
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The batter is poured onto a piping hot griddle
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that's been doused in melted butter.
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Then it's left to sizzle and bubble
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before each pancake is flipped just once.
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Then it's doused once more in butter
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to ensure a perfectly crispy, buttery exterior.
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Customer: The fluffiness of it. And it's like,
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it almost dissolves as I put it in my mouth.
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It's very easy to eat.
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This is kind of of our third date.
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She told me about it.
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And so we decided to come here for our third date.
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So that's how I heard about it.
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Customer: Thank you. [laughs]
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Lisa: Bubby's sourdough stack begins with this:
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a sourdough starter from 1890.
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Eggs, sour cream, sugar, salt,
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and melted butter are whisked together.
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Then flour is mixed with the 130-year-old starter
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and some buttermilk for a punch of tang.
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Finally, the batter is left to sit
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to ferment for 24 hours
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to let the signature sour flavor really develop.
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The thin batter is poured onto the grill
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and, like its fluffy counterpart,
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flipped only one time before serving.
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Customer: The thing about these pancakes are,
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breakfast, lunch, or dinner, they're always good.
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Man, it just, my mouth is already watering,
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and I already ate that for lunch.
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Lisa: Ron opened Bubby's on Thanksgiving Day in 1990,
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when his friend, who rented the space,
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took a three-week vacation.
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Ron decided to cook first and ask permission later,
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serving pies and Thanksgiving leftovers.
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By the time his friend returned,
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Bubby's was already a hit, and the restaurant
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has been going strong in the same space ever since.
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Ron: There was a place across the street
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that was very busy, and it was a pancake house,
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and they had a line around the corner.
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And I sort of remember standing outside one day
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saying, well, if I could just get that line
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to come over here, then we would be really busy.
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Lisa: And although Bubby's has kept the array of pies,
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by developing a new menu based on American comfort foods,
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it managed to get that line and then some.
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Customer: It was about, like, 45, 50 minutes.
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Customer: I wanna say, like, 35 minutes.
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Customer: About an hour.
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Lisa: An hour? Customer: Yeah.
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Lisa: And was it worth, like, killing 45 minutes of time?
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Customer: Oh, yeah. I love it here.
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I just love the atmosphere.
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It's always so energetic.
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And it's just such a nice place to bring your friends.
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Lisa: We're having kind of a crazy brunch.
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We're doing two different kinds of pancakes.
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On this side I have the James Beard pancakes.
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Of course, they're topped with fried chicken.
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You don't have to have them topped with fried chicken,
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but in my opinion, what's the point of going to brunch
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if you're not gonna get some sort of fried chicken?
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And then on this side, I have the sourdough pancakes.
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I've never had pancakes
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that are this thin before in restaurants.
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I've had them at home when I really mess up pancakes.
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Let's do the sourdough.
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Typically, if I was gonna eat pancakes,
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I would, of course, put butter and syrup on them.
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But I really wanna try them plain first,
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'cause I'm curious what the sourdough starter does to them.
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That was too big.
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They're really sour.
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Like, they're really sour, and they're really sweet.
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I mean, obviously you say sourdough,
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you expect them to be sour,
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but I'm surprised at the complexity of the flavor
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and the way that it builds in your mouth.
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Because when you first take a bite,
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it does taste like a pancake,
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and then the more you chew it the more it has
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that, like, bready, pretzely, sourdough feeling to it.
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They give you the thinnest pancake you've ever seen,
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and they still squish in that really satisfying way.
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I watched them make this, and I still have no idea
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how you get that consistency with something so thin.
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I'm here for the fried chicken.
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You basically get half a fried chicken
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on top of pancakes, which I am fully down for.
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Oh, it's juicy!
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Oh, this is juicy. This is crispy.
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Don't look at me while I have this moment.
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The chicken is brined for 24 hours.
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And you can tell.
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It is so incredibly juicy.
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I think you can really taste, it's peppery, it's salty,
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and then it pairs perfectly with the pancakes,
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because the pancakes are sweet but not too sweet.
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They have a little bit of syrup on top of them,
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because why not?
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With the crunchiness of the chicken
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and the fluffiness of the pancake
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makes for a perfectly textured bite of food
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that is everything that you want from a Saturday brunch.
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Be it sober, hungover, 10 mimosas in, it doesn't matter.
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This is the ideal that you look for
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when you look for a weekend brunch.
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There is a crowd outside.
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I'm nobody!
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I'm gonna go up on all their blogs, like, "Who's this?"
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And people are gonna be like, "Literally no one."
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Yeah. [laughs]