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thes tires are being tourney apart to get a few extra miles as footwear.
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The scraps get cut, reshaped and transformed into sandals like thes tire waste has become a big problem here in India, but one woman found a way to turn the pollutant into a fashion statement.
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It is eco friendly.
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It is environmentally friendly.
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It is up cycle product.
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She's hoping to repurpose some of the waste in her country and change how people think about consumption along the way.
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Growing stacks of discarded tires in the city of Pune sparked this 27 year old telecom engineer into action.
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Most off the tire scraps in the country are nothing but addition to landfills.
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These air non biodegradable because is air pollution as the less oil pollution.
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It is alarming condition for us.
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In 2018 almost two million tons of rubber waste were shipped abroad, the equivalent of 200 million tires.
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Britain, Italy and the United States are the biggest exporters, and India is the number one recipient.
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The rubber wire and fabric from the imported tires are usually melted down and turned into fuel in what are called paralysis plants.
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But Pooja had another idea.
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I enrolled myself in a competition held by startup India, and I won the award off Best Woman entrepreneur.
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So after that competition I started manufacturing the photo she began by working with a rag picker, someone who sells materials salvaged on the streets and from garbage.
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But here do quickly just perform your mother, Malcolm Matea margins for the top part of the shoe.
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Pooja picks out new cloth from a shop if she's making a design in bulk.
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But sometimes she gets scraps from this Taylor to dress your blouse.
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Next, a cobbler assembles all of the parts For Pooja.
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Breaking into the male dominated footwear industry has come with challenges.
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When initially I used to visit different windows or different manufacturers in local area, they advised me that Mom, you should bring someone with you as a bodyguard.
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At least you should bring your husband with you.
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It is not good that you are rooming around here like alone.
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But that hasn't stopped her from wanting to expand her business.
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Right now, we are targeting India ladies customer with age group of 15 to 16.
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But very soon we're launching our kids collection and mains collection her mission is to create something clean and usable from an object known to be dirty and toxic.
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Footwear manufacturing do not involve in a chemical reaction on tired, which causes air pollution.
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Air pollution from burning tires creates health risks that ranged from skin irritations, toe heart attacks and lung cancer, according to Indian public health experts.
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An audit in July found that over 40% of the 637 licensed tire melting plants in India we're not meeting environmental standards.
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Backlash from activists and residents has led India's environmental court to consider banning some plants.
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A ruling is expected in January, but Pooja says her hope for consumers is to become more conscious of the footprints they leave behind before buying anything.
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You should think about the meaning off the product.