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why cup ramen is so popular worldwide, explained in three minutes.
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Hi, I'm Sarah.
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I couldn't live without cup ramen.
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I wonder who invented it.
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Sarah's friend Taco is quite a gourmet and happy to explain.
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The history of instant noodles begins in Japan In 1958 when Momofuku Ando invented instant ramen, Momofuku was chairman of a credit association.
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But it failed, and he lost everything.
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It was just after the war, food was scarce and many were eating in the streets.
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At ramen noodle stands, Momofuku saw a demand for Rahman that anyone could make quickly.
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He conducted many experiments in his garden shed.
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Inspired by temperature, he eventually developed a method for frying noodles in hot oil.
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Put these noodles in a bowl, simply add hot water and they're ready to eat.
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This was the first instant ramen.
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Instant ramen was a huge hit.
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Momofuku wanted to expand overseas, but there was a problem.
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People in many countries weren't used to eating from balls with chopsticks.
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On a trip to America, he saw people putting his noodles in paper cups and eating them with forks.
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This gave him an idea.
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Noodles in their own cup, easy to eat with a fork, too.
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1971 saw the launch of the world's first Cup ramen product Cup noodles.
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The cup has three functions.
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Its packaging, cookware and table ware.
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This was a truly revolutionary idea.
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His invention meant meals could be stored at room temperature and cooked anywhere just by adding hot water.
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Cup noodles and other cup ramen products quickly spread from Japan throughout the World Cup ramen is now sold in over 80 countries and regions.
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In 2016 worldwide demand reached almost 20 billion.
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One reason cut ramen is so popular everywhere is that soup and seasoning can easily be changed to match local tastes.
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So, for example, German consumers love mushroom soup.
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And in Thailand, the favorite variety is Tom Yum coun.
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But the key to making the tastiest cut ramen is adding the right amount of hot water and waiting for the correct time.
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No more, no less weight for exactly three minutes.
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Why three minutes is just long enough to comfortably stimulates the appetite.
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And as they say, hunger is the best spice.
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Thanks to talk.
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Ooh, I now get the picture, but three minutes are almost up.
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Please excuse me.