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- Hey, I'm Liz, from "The Verge."
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I've been a vegetarian for 20 years,
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but today I'm gonna eat pork.
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(bright music)
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So, we're here CES in Las Vegas,
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where Impossible Foods is introducing two new kinds of meat.
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One is sausage and one is pork.
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So, for most of human history,
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meat has been associated with wealth and really desirable,
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but lately people have been really concerned
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about the effects that meat has
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on human health and the environment.
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So, Impossible Foods thinks it has the perfect alternative.
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This is supposed to taste like meat,
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but it's made out of plants.
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So, this looks a little like ground meat.
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It's pink, and the texture kind of looks like
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maybe a chunkier hamburger.
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One of the things that I noticed while eating it
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is that it's pretty juicy and you can sort of see
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some of the oils in the pan.
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It's definitely sizzling.
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So, it definitely changed color,
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and the browning seems to be replicating meat.
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You can definitely see the areas
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where it's gotten a little bit more cooked
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in the same way that you might with a barbecue or something.
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So, we're gonna do some investigative journalism now.
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I'm gonna take the meat out of the sandwich.
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Okay, so this comes apart pretty easily.
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It's not as tough as meat usually is.
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And I'm just gonna eat it straight, because why not?
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(bright music) (crowd murmuring)
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It's fine, so it tastes salty.
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There's almost like a kind of nutty flavor to it.
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It's not one of those things
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where you have to be like (growling).
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You chew a little bit and then it comes apart.
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I can't really tell you if this tastes like pork
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because I haven't had pork in 20 years, and to be honest,
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I don't really remember what it tastes like.
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So, I'm gonna tap in somebody who does.
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(crowd murmuring)
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- Hmm, yeah, seems legit.
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(bright music)
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- But this isn't really about me or vegetarianism.
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This is food science.
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It takes a lot of work to make something like this,
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not just to make it taste right,
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but also to make the nutrition right.
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But one of the things that's maybe worth keeping in mind
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is that pork is one of the most eaten meats in the world,
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and it's especially important in the Asian markets
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like China, for instance, has had a booming pork industry.
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So, it's possible that this is a brand new market
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that opens up for Impossible.
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Impossible Foods is also introducing the Impossible sausage,
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which I didn't get a chance to try tonight,
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but that's gonna be available as part of the breakfast menu
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at certain kinds of Burger Kings around the country,
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so keep an eye out for that.
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It's gonna be part of their Croissan'wich I guess?
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I dunno, I've never had it, but I hear it's good.
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All right, I'm gonna start with the noodles.
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It feels safest.
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Sorry everybody, my chopstick skills are not top notch.
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All right, here we go.