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  • - Hello, and welcome back to Apple Park.

  • I am so glad you could join us today.

  • I'm excited to introduce the newest addition

  • to the HomePod family.

  • This is HomePod mini.

  • - [Narrator] It's wrapped in a beautiful

  • seamless mesh fabric that not only looks great,

  • but was created specifically

  • for its acoustic performance.

  • On top of HomePod mini is a backlit touch surface

  • that provides controls for volume, play, pause,

  • and even illuminates when you invoke Siri.

  • - We created a full range dynamic driver

  • that delivers high output

  • while keeping distortion to a minimum.

  • And developed a pair of high excursion,

  • force canceling passive radiators

  • that enable amazing base response.

  • We also crafted an acoustic wave guide

  • to deliver a consistent 360 degree sound experience.

  • We combined it with the powerful Apple S5 chip

  • and advanced software, which altogether

  • enables something we call computational audio.

  • Even before you hear the first note,

  • HomePod mini is analyzing

  • the unique characteristics of the music

  • and applying complex tuning models

  • to optimize loudness, adjust the dynamic range,

  • and control the movement of the driver

  • and passive radiators in real time.

  • Multiple HomePod mini speakers can play perfectly in sync

  • across your entire house.

  • And when you place two in the same room,

  • they'll intelligently become a stereo pair.

  • Using the U1 ultra wide band chip,

  • which we introduced in iPhone last year,

  • HomePod mini can understand with high precision

  • when your iPhone is nearby.

  • Bring your iPhone close to HomePod mini

  • and you'll get visual, audible, and haptic effects.

  • In love, in love til it's over

  • So it feels like your devices are physically connected

  • as music flows from one to the other.

  • In addition to Apple Music,

  • you can listen to all your favorite podcasts

  • along with thousands of radio stations

  • from I Heart Radio, Radio.com and TuneIn.

  • And in the coming months, you'll be able to use services

  • from providers like Pandora and Amazon.

  • And because HomePod mini has the power of Siri

  • anyone in the home can ask to play an artist,

  • album, or track, que a playlist

  • or even search for music by lyrics.

  • - For multiple timers and alarms to weather reports

  • to answering the random questions kids think up,

  • using Siri HomePod mini can access the apps

  • on your iPhone to send a message,

  • check your calendar, make a call, even find your iPhone.

  • - [Narrator] It comes in both white and space gray,

  • and I'm thrilled to announce that HomePod mini

  • will be available for just $99.

  • And you can order HomePod mini November 6th

  • and it'll start shipping the week of November 16th.

  • - We are very excited about 5G on iPhone,

  • and we are going to introduce 5G

  • across our entire lineup of new iPhone models today.

  • Introducing iPhone 12.

  • - It has smooth flat edges allowing the aluminum frame

  • and glass to stay flush front and back

  • creating this unique uniform construction.

  • iPhone 12 was designed with 5G in mind,

  • including the position of all new antennas

  • which go around the aluminum frame.

  • The design looks amazing in five stunning new colors,

  • black, white, product red, green, and a gorgeous blue.

  • iPhone 12 features the same great 6.1 inch display size

  • as iPhone 11, yet we reduced the display borders

  • to create a much smaller iPhone.

  • The new oled display also has a higher resolution

  • with twice as many pixels as iPhone 11.

  • It now has 460 pixels per inch

  • and peak brightness is nearly twice as high

  • for HDR content, 1200 nits.

  • The cover glass on iPhone 11

  • is the toughest in the industry.

  • And we call it Ceramic Shield.

  • - Starting with hardware we designed custom 5g antennas

  • and radio components that allow us to target

  • exactly what works best

  • while also including the most 5g bands in a single phone.

  • When your iPhone doesn't need 5G speeds

  • it automatically uses LTE to save battery.

  • In the US we also support millimeter wave.

  • - We have a new chip developed by our world-class

  • Silicon team, A14 bionic, the fastest chip ever

  • in a smartphone.

  • - A14 bionic is the first smartphone chip in the world

  • built on the latest five nanometer process technology.

  • Our Silicon engineering team

  • has packed 11.8 billion transistors into A14 bionic.

  • The new six core CPU in A14 is the fastest CPU

  • in any smartphone.

  • A14 also features our latest four core GPU design

  • driving increased image quality and overall efficiency.

  • We've dramatically increased the performance

  • of our neural engine by growing from eight to 16 cores.

  • And we've also increased the performance

  • of our CPUs dedicated ML accelerators, now 70% faster.

  • - A14 bionic also combines with our cameras

  • and powerful software to deliver

  • the new dual camera system of iPhone 12.

  • It has the ultra wide camera that people love

  • and use to take inspiring photos in creative ways.

  • iPhone 12 also has a new wide camera with an F1.6 aperture,

  • our fastest yet.

  • Along with the wider aperture, we developed

  • our first seven element lens to maintain sharp detail

  • in your photo from edge to edge.

  • Our smart HDR3 continues to bring out details in faces

  • like you see here when the sun is so bright behind her.

  • Now it understands scenes with machine learning

  • and applies more adjustments to distinct parts of the photo.

  • Night mode on iPhone 12 gets even better.

  • The faster aperture captures more light.

  • And now we are expanding night mode to all cameras

  • of iPhone 12 for the first time on the ultra wide

  • and front true depth camera,

  • which is perfect for night mode selfies.

  • For video, iPhone continues to lead the industry

  • with the highest quality video.

  • We're adding night mode time lapse

  • with longer exposure and brighter frames when using a tripod

  • - MagSafe is an advanced new system.

  • It starts by improving the wireless charging experience.

  • Our wound wire coil, which is unique in the industry,

  • now accommodates magnets and maintains compatibility

  • with existing Qi chargers.

  • And we improved our shielding design to safely provide

  • up to 15 Watts for faster charging.

  • We also added two new sensors,

  • a single turn coil NFC, and a sensitive magnetometer

  • which senses magnetic field strength

  • and can instantly react to it.

  • This enables iPhone 12 to recognize and provide

  • a better experience for accessories.

  • Any MagSafe accessory can simply snap

  • onto the back of iPhone.

  • This is really great.

  • We're enabling a whole new ecosystem for MagSafe.

  • We also developed the new MagSafe duo charger

  • for your iPhone and Apple watch.

  • And it folds up easily for when you travel.

  • - Now, every iPhone will include the more advanced

  • and higher power USBC to lightening cable.

  • This is iPhone 12 mini.

  • With it's amazing size, it fits in the Palm of your hand

  • while still keeping the expansive

  • edge to edge super retina XDR display.

  • It's smaller and lighter than our 4.7 inch models

  • like iPhone 8 but with a larger 5.4 inch display

  • that lets you see so much more.

  • With its compact size, the iPhone 12 mini

  • has the exact same features as iPhone 12.

  • The iPhone 12 lineup will start at just 699

  • for iPhone 12 mini and 799 for iPhone 12.

  • - [Narrator] This is iPhone 12 Pro.

  • It takes our new design even further with premium materials.

  • This includes a durable and beautiful

  • surgical grade stainless steel band

  • and precision milled back glass.

  • They come in four new finishes

  • including an elegant silver, a rich deep graphite,

  • a stunning gold, and an all new Pacific blue.

  • The pro models also feature our incredibly durable

  • Ceramic Shield and these models have best in class

  • water and dust resistance with an IP68 rating

  • so they can withstand submersion at up to six meters

  • for 30 minutes.

  • iPhone 12 pro features our industry leading

  • super retina XDR displays.

  • We were able to go from today's 5.8 inch

  • to a much larger 6.1 inch display.

  • And iPhone 12 Pro Max increases from today's 6.5 inch

  • to a more expansive 6.7 inch display.

  • So for people who want our biggest displays

  • this is the largest display ever in an iPhone

  • with our highest resolution.

  • With A14 bionic we are able to bring deep fusion

  • to all four cameras of iPhone 12 Pro

  • including the front facing true depth camera.

  • iPhone 12 Pro features our amazing ultra wide camera

  • with the 120 degree field of view

  • and our new wide camera with faster F 1.6 aperture

  • and seven element lens that lets in 27% more light.

  • iPhone 12 Pro also features a 52 millimeter telephoto camera

  • for stunning portraits.

  • - With the new telephoto, you can now optically zoom in

  • two and a half times for even closer shots.

  • On top of that, we developed a completely new system

  • for optical image stabilization that adopts

  • a high end DSLR approach called sensor shift.

  • - So we'd like to show you a sneak peek

  • of a new feature that combines

  • the control of shooting in raw

  • with the power of our computational photography.

  • And that's Apple ProRAW.

  • This will be an incredible feature for pro's

  • and will be available on the iPhone camera app

  • on iPhone 12 Pro and 12 Pro Max later this year.

  • We're also creating an API for third party apps

  • to capture images in Apple ProRAW.

  • - For the first time we're bringing

  • HDR video recording to iPhone.

  • You can now record in 10 bit high dynamic range.

  • iPhone 12 Pro is the first camera

  • to record in Dolby vision HDR.

  • And we can do this at 4K resolution

  • and 60 frames per second.

  • - We've pushed the industry with depth technology

  • over the years and today we continue that innovation

  • with a LiDAR scanner.

  • We've adopted this technology for iPhone.

  • It enables object and room scanning,

  • photo and video effects, and precise placement

  • of AR objects.

  • With LiDARs ability to see in the dark

  • we use it for auto focus in low light scenes.

  • - We are keeping the price the same as today.

  • With iPhone 12 Pro starting at 999.

  • And we're doubling the starting capacity to 128 gigabytes.

  • And iPhone 12 Pro Max with our best cameras ever at 1099.

  • iPhone 12 and iPhone 12 Pro will be available for preorder

  • this Friday October 16th and available next week

  • on October 23rd.

  • iPhone 12 Pro Max and iPhone 12 mini

  • will be available for preorder

  • starting on Friday, November 6th

  • and they will begin shipping the following week

  • on November 13th.

  • So this is our new iPhone lineup.

  • - Thank you for joining us.

  • Stay safe and have a great day.

  • - But to add to all these big announcements

  • we also wanted to do something a little different,

  • (intense music)

  • something only Apple would do.

- Hello, and welcome back to Apple Park.

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