Placeholder Image

Subtitles section Play video

  • products in Japan do feel an awful lot like annoying hyperactive friend.

  • Let's make dessert with milk.

  • Well, let's go out for a picnic with a leisure sheet leisure.

  • She Whoa, Let's vitamin How do you vitamin?

  • Let's enjoy individuality.

  • Yeah, nothing says individuality, like a deco cover seal for a discontinued portable music player.

  • Or, as I like to call them, stickers for an iPod.

  • Whilst English isn't really spoken or needed in everyday life in Japan, it still plays a surprisingly big role in the form of marketing We're having it on.

  • Your product is good for the brand.

  • Is it seen as cool, fashionable or prestigious?

  • So it's commonly printed on objects and items, even though the buyer may neither read it nor understand it something English speakers a guilty of his well when buying clothes from popular retailers like Super Drunk.

  • If you're wondering what you're cool, cleverly branded T shirt actually has written on it, it says Kotite, 10 called Keisha, which literally translates as hard weather company.

  • In other words, it means nothing.

  • But in Japan it happens on a much bigger scale, and every day you're confronted by this Japanese English, this Japan English as it's commonly nicknamed.

  • But in my opinion, Japanese English is the ultimate language for marketing, not just because he could walk into a shop and come out a few minutes later wearing a shirt with a powerful philosophical question.

  • But here's four reasons.

  • I think Japanese English marketing is so brilliant and effective.

  • I used to look at oranges and see, well, just oranges, really, until I received a box of orange flavored cookies with a wonderfully positive description on on.

  • Now, when I look oranges, I see delicious presence from the sky.

  • Delicious presence from the sky.

  • It's beautiful.

  • You could also find lots of cute, smiling characters on nearly every object, whether it's the sheep shaking the hand on a pack of tissues or the cute rabbit on the front of the notebook.

  • Cute but slightly insane.

  • I like a donor.

  • What's your favorite drink?

  • I've already mentioned the use of the word Let's on the front of everything, which is kind of nice and inclusive, although sometimes it can be a little bit disturbing.

  • I bought this nice blue towel the other day, and it came with some questionable advice on the front.

  • It says Let's wash your body with a favorite towel.

  • Obviously, no.

  • If you're gonna wash your body, you're not gonna use.

  • You're gonna use your favorite tower.

  • You don't want to ruin.

  • It will get evidence all over.

  • It did.

  • When I bought the tower, I also bought this pink sponge because when I'm in the shower, I quite like thio bubble, such as the meringue e innovation.

  • But what do I mean by that?

  • Well, in Japanese English, you can often learn new words and phrases that you've never heard before in standard English.

  • For example, in one English textbook we use at school, I discovered an interesting phrase in the section for meeting strangers.

  • I'm quite excited at the idea of going up to a stranger asking them, Are you aware of your own defect?

  • In fact, it probably made quite a good chat up line after may have taken over.

  • I also think a lot of the English is quite clever in a psychological way.

  • For example, I went into the shop the other day just to buy some groceries, and this range of toilet seat covers caught my eye.

  • I've never thought once in my life yeah, I need a toilet seat cover but written on the front.

  • It said.

  • A colorful waffle design enables the coordination of I like him, and I read that I was so confused I actually did up buying it.

  • So there you go things.

  • The toilet seat cover for my relax room.

  • Haven't even opened it yet, right?

  • What?

  • What is this?

  • It's got a waffle design.

  • There could be little doubt about that.

  • It's hardly colorful, though, is it?

  • It looks like a dirty white hasn't enabled the coordination of I like it.

  • A total just rubbish.

  • No, I bought it.

  • But as well as being positive, a lot of the English is quite bold.

  • On Ambitious.

  • For example, this towel holder like that proudly boasts first and foremost, we produce for human beings before comparing the sensation of buying a towel holder to taking your own holiday, which I think is to greatly exaggerate the satisfaction found in purchasing a towel holder.

  • I don't know.

  • Maybe I'm wrong.

  • What do you think?

  • Leave a comment below another good example of convincing like innovative Japan.

  • English was a state restaurant in Tokyo station chicanery steak or, as it's also known, the very steak.

  • But the most interesting thing about Connery steak was their innovative style of eating.

  • As described in the shop window.

  • Our style is first of all, beef steak.

  • We want you to try our delicious thick steak when your stomach is empty.

  • This is a common idea in the use A as well, a common idea in the use A as well eating When your stomach is empty.

  • What kind of crazy American concept is this?

  • I tend to find Japanese English.

  • Marketing could be quite romantic sometimes, particularly on the front covers off notebooks, often to the point where it feels like you're being chatted up in almost uncomfortable, weird kind of way.

  • Listen for each person, there's only one perfect mate.

  • Moment we met, I knew it was you and you knew it was me.

  • So if you can ever love this way again, retro style on now you have to ask yourself the question.

  • What's more ridiculous?

  • The seductive and awkwardly written in English on the front of that notebook, or the fact that I paid a professional voice artist to read it out, probably the second one that said I did buy one more notebook to remind me if you're going to commit blatant copyright infringement, you can still keep the key story components intact.

  • Justus, long as you change the name.

  • So there you have it.

  • Japan, English finest marketing language the world has ever known.

  • Japan is covered in it, though, and it's these little findings that make everyday life just that extra bit more special For what Japan English of you found.

  • Do you like a donor on What are your personal defects?

  • Let us all know in the comments section below, Please don't forget to hit the like button.

  • If you want to see more of these kinds of videos, thanks again for watching.

  • I'm off now to bubble, such as the meringue.

  • I'll see you next time The sheep is shaking the hand.

  • The rabbit is shaking the hand.

  • The lion is shaking the hand.

  • God, what's the dog doing?

  • Oh God, she's shaking the hand as well.

  • What a lovely story.

  • In the end, I sell for the only diary that I could find that wasn't trying to chat me up, even if that does mean walking around holding a notebook that says Barry party in Big letters on the front.

  • I never heard a barrier.

  • His party literally no context on that.

  • I don't know what it is.

products in Japan do feel an awful lot like annoying hyperactive friend.

Subtitles and vocabulary

Operation of videos Adjust the video here to display the subtitles

B1 marketing shaking towel steak notebook japanese

4 Reasons Japanese-English Marketing is Amazing | Engrish

  • 5 0
    林宜悉 posted on 2020/10/15
Video vocabulary