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  • (soft dramatic music)

  • - Today I am announcing my plans

  • to become your next mayor of London.

  • I want to lead this incredible city in a new direction.

  • A new direction that promises to bring back a great economy.

  • A new direction that delivers a strong education system.

  • A new direction that guarantees world-class health services,

  • culture, technology, transport, and environmental practises.

  • A new direction that guarantees the human rights

  • of the citizens of this great city.

  • I love London.

  • I have always loved London,

  • and will always love this great city.

  • I love the people, the history, the spirit, the culture,

  • the diversity.

  • It embodies everything I hold dear in my heart.

  • I believe it truly is the greatest city in the world.

  • But now, we face dark times,

  • and perhaps the most difficult crisis

  • this city has ever encountered.

  • Unfortunately, our elected officials have failed us.

  • I see a total lack of leadership.

  • I see a total lack of science-based decision making.

  • I see a completely disproportionate response to the virus.

  • And I see our once strong economy being destroyed

  • right in front of our very eyes.

  • Our city's finances are in shambles.

  • Our small businesses are not being supported.

  • Our culture is being destroyed.

  • Our transportation policies are ridiculous.

  • Our education system is being compromised,

  • and our health and well-being has been completely ignored.

  • London was once one of the greatest global brands

  • in the world.

  • Personifying determination, innovation, perseverance,

  • fortitude, and an indomitable spirits.

  • What are we now?

  • One of the lowest performing major cities in the world.

  • I have decided to stand for mayor of London

  • because of one fundamental reason.

  • I can no longer sit idly by and watch our current crop

  • of politicians drive this incredible city into the ground.

  • I believe that with strong leadership,

  • science-based decision making,

  • a proportionate response to the virus,

  • a focus on the economy,

  • and my transformed London 2021 plan of action,

  • that we can reverse this dangerous downward spiral

  • and make London once again a world-class capital city,

  • and one of the most desirable places in the world to live,

  • work and visit.

  • However, I can't do it alone.

  • I will need the help of every citizen

  • of this great city working together towards our common goal.

  • So why me?

  • The truth is,

  • I had no intention of becoming your next mayor.

  • I have always been an entrepreneur

  • and a broadcaster first and foremost,

  • and has spent the last nine years building my company,

  • London Real,

  • to be one of the most recognised brands in the world.

  • We make transformational content, documentary movies

  • and academic courses designed to help people create

  • better lives, better businesses, and better communities.

  • We have broadcast 1,000 long-form conversations

  • with the greatest minds on the planet,

  • which have now been watched

  • and downloaded over half a billion times.

  • We've also graduated over 5000 students

  • from 107 countries and transform the lives of millions more.

  • Our mission has always been a straightforward,

  • yet powerful one,

  • to create a mass scale transformation of humanity

  • into a fully empowered, conscious and cooperative species.

  • And since 2011, we are proud to have done this

  • to an incredible global scale

  • and high standard every single day.

  • Yet when I looked at my home City of London,

  • I realised my own community is on the brink of failure.

  • I have lived in London for over 20 years,

  • working for 11 years total as a banker

  • in the City of London,

  • before embarking on my career as a broadcaster.

  • Since my mom first brought me to London

  • on a European vacation from San Diego, California in 1986

  • at age 15, I have felt a resonance with the unique history,

  • diverse culture and outstanding people

  • of this incredible city.

  • I love London and the UK

  • and earned my British citizenship in 2007,

  • which I proudly display on my office wall at home

  • When it came time to name my broadcasting platform,

  • there was no better choice than London Real,

  • because it personifies this great city that I hold so dear.

  • I have settled here.

  • My two sons were born here.

  • And I plan to be buried in this great city.

  • Ironically, this is the absolute worst moment

  • for me to take on this great challenge

  • to transform our city.

  • My business continues to grow exponentially

  • and my broadcasting operation needs my attention

  • to deliver incredible, life changing content to the world.

  • But at the same time, I cannot watch this great city

  • be run into the ground by career politicians

  • with their vested interests

  • and complete lack of accountability.

  • It has become apparent to me that I have a new mission

  • to step up and lead this incredible city

  • to once again assert itself as the global power it truly is.

  • And I am fully committed to leading London back

  • to be a world-class city once again.

  • To do this, I understand the personal costs involved.

  • To do the right thing, I need to put my work, my life,

  • my plans, everything on hold

  • to deliver what I profoundly believe

  • the city desperately needs right now.

  • With your support,

  • I am confident we can accomplish this new mission together.

  • But I also want to be clear,

  • this won't be easy for any of us.

  • This will be a team effort.

  • It will require hard work,

  • it will require personal sacrifice.

  • It will require each one of us to take ownership

  • of how we can contribute to the progress and prosperity

  • of our families, friends and communities.

  • It will require great ideas, strong policies

  • and a firm resolve.

  • Which is why I have created

  • my transform London 2021 plan of attack

  • and innovative blueprint for success,

  • which I believe will revolutionise our city.

  • It consists of the following policies.

  • We will get London back to work

  • and reinvigorate the economy through clear communication,

  • promoting tourism,

  • stimulating key sectors with extended job retention schemes

  • including hospitality, cutting business rates,

  • removing congestion charges,

  • and implementing science-based protocols

  • to safely get people back to London to work, shop,

  • as well as continue to be immersed in our diverse

  • and admired culture.

  • As an entrepreneur,

  • I believe I can understand the struggles of our small

  • and medium sized enterprises

  • which make up 98% of the economy

  • and prioritise these critical parts

  • of our commercial landscape to improve the city

  • for every one of its 9 million inhabitants.

  • We will put Londoners health first

  • and create the fittest, most resilient citizens in the world

  • who are physically and mentally robust,

  • always prepared for times of crisis.

  • We achieve this by proactively implementing

  • early health promotion and education activities,

  • advocating the benefits of a balanced diet,

  • daily exercise routines, smoking cessation,

  • and the avoidance of excessive drinking.

  • This topic is close to my heart

  • as I spent the last nine years putting my own learnings

  • on diet, fitness and addiction and mental health

  • on full public display

  • so others can learn from my successes and failures.

  • We will put science first and make London safe again,

  • by implementing a science-based decision making led approach

  • when it comes to setting policies for education, work,

  • travel and all social interactions.

  • We believe there has been a disproportionate response

  • to the coronavirus that has caused the loss

  • of countless lives and ruined people's livelihoods.

  • Something that can be immediately remedied

  • by implementing intelligent,

  • fact-based policies moving forward.

  • We will put education first, get London back to school

  • and ensure a bright future for our young people

  • and the socialisation they desperately need

  • for their development.

  • By removing the culture of fear

  • and implementing science-based protocols

  • to safely get our younger generation learning again,

  • we will restore the daily structure of our families,

  • staving off the risk of creating a lost generation.

  • We will make London green first

  • by removing on street parking in Central London

  • and replacing it with green spaces the public can enjoy,

  • additional retail space to support businesses

  • and more room for pedestrian traffic

  • to encourage visitors to return to the city

  • and kickstart the economy.

  • It will also reduce traffic, speed up transportation

  • and improve air quality for the city.

  • We will make London safe by supporting the Met police

  • with more situation-based training protocols,

  • foster a new understanding, respect and appreciation

  • by the public and a zero tolerance policy for knife crime

  • and possession.

  • We will also implement proportional representation

  • in the Met police

  • to build a force reflective of the communities it serves.

  • We will make London digital first

  • where high speed broadband Internet access

  • is free to all citizens and businesses.

  • Technology startups are supported, promoted and incubated.

  • And all local council interactions with small businesses

  • are digitised with quick response time

  • in order to stimulate the economy.

  • We will fight for digital freedom of speech,

  • a fundamental human rights

  • in order to create a marketplace of ideas

  • where censorship is no longer tolerated

  • on our digital platforms.

  • Thereby encouraging open debate and discussion

  • where all points of view can be considered, argued

  • and contested.

  • These groundbreaking policies

  • are real world practical solutions

  • that address the crucial issues we face as a city.

  • I am confident that if properly executed,

  • these policies can make London

  • a world-class city once again.

  • However, I do not expect this process to be a simple one.

  • As an independent candidate,

  • I expect to be attacked by the mainstream media

  • and career politicians across the spectrum,

  • who will question the following,

  • my lack of government service.

  • This is actually one of my greatest strengths.

  • I am proud not to be a career politician

  • whose next job is only to be elected,

  • but instead a businessman

  • who knows how to be fiscally responsible

  • and hold people accountable to results.

  • My 11 years of experience as a banker in the City of London,

  • and my nine years of experience as an entrepreneur,

  • gives me the tools to help rebuild our economy

  • and understand how to get London back to work.

  • They will also question

  • our history promoting independent voices on London Real.

  • The mainstream media has always criticised us

  • for broadcasting uncensored ideas

  • from a diverse set of guests with different points of view.

  • And we expect to be attacked and associated

  • with many of the people we have hosted on our platform.

  • But our editorial policy at London Real

  • is to be independent, agnostic and open-minded.

  • Our mission is to create a marketplace of ideas,

  • so the best ones can be considered, contested,

  • debated and implemented.