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  • Now I'm out here looking like revenge

  • - Hey, I'm Demi Lovato.

  • And I'm gonna take you through my music video

  • for "Sorry Not Sorry".

  • This is Playback.

  • Hurt to see me like this

  • But it gets worse

  • Wait a minute

  • So the making of a music video,

  • actually the idea came up in a conversation

  • that I was having with Jay-Z, which is pretty cool.

  • And I played him my first two

  • contenders for my first single.

  • It was "Sorry Not Sorry" and "Tell Me You Love Me",

  • and I didn't know which one to go with.

  • And he was like, you know what,

  • when I hear this song I think of you.

  • I think I saw a video of you online at your house

  • having a party and you looked like

  • you were having so much fun.

  • Everything with your music has always been so heavy.

  • He's like, why don't you make

  • the music video really fun too?

  • I mean, technically, it was a house party.

  • There just happened to be

  • a video camera crew there shooting.

  • Second chance you'll never get

  • And yeah, I know how bad it must hurt to see me like this

  • But it gets worse

  • Wait a minute

  • We went straight to the director,

  • I knew I wanted to work with Hannah Lux Davis.

  • So I went to her, we basically said,

  • hey, this is what we want.

  • And then it unfolded, and she put the treatment together,

  • she brought it to me, I signed off,

  • called in some of my friends,

  • and basically just had a really good time.

  • Baby, fineness is the way to kill

  • Tell me how it feel, bet it's such a bitter pill

  • And yeah, I know

  • I actually remember that day was really hard for me

  • because I felt like uncomfortable in some of

  • the outfits that I had picked out.

  • And so I ended up just being like, you know what?

  • I wanna dress more casual.

  • I just wanna like, this music video is about a party.

  • Oh my god!

  • My friends just kissed right there.

  • And that was hilarious because that had never happened

  • in our friend circle before.

  • So that was hilarious.

  • If you are a mega-fan and you know

  • who my best friends are, you can point out

  • some of them in the music video.

  • And then this, for some reason

  • I'm in a inflatable hot tub in a house, with bubbles.

  • Makes no sense, but it looks really (beep) cool.

  • Baby I'm sorry, I'm not sorry

  • I just went through my phone book

  • and texted some people to see if

  • they wanted to be in the video.

  • And Wiz is a good friend of mine,

  • Paris I've known since I was like 15.

  • So it was dope.

  • And then Jamie I knew through a mutual friend.

  • It was hilarious because Paris Hilton

  • did bring, I think it was like 11 or 12 suitcases

  • full of clothes just to make a cameo in my music video.

  • And I didn't even bring that many clothes to pick.

  • And it was just funny because I think

  • there was one point in the night where I was like,

  • how is your outfit more glamorous than mine?

  • And it was just dope.

  • Baby I'm sorry, I'm not sorry

  • Baby I'm sorry, I'm not sorry

  • Being so bad got me feeling so good

  • You know, every time you make music

  • you hope that it does well.

  • And all you can go off of is the opinions

  • of your friends and family.

  • But the most important thing is what you think about it.

  • And if I like it that's all that matters to me.

  • And I really loved that song.

  • It had a special message to me.

  • It was a message to the haters,

  • the bullies that bullied me in school back in the day.

  • And it was just awesome to be able to put that out there.

  • So I was hoping that it would do well.

  • You never, obviously, know how well it's gonna do.

  • But I'm glad that it did that.

  • Talk that talk, baby

  • Better walk, better walk that walk, baby

  • Some of my personal favorite music videos

  • of all time would be, well you know what,

  • I just watched Harry Styles "Adore You", with the fish.

  • Oh my god!

  • And I sent it to my mom, and my mom cried.

  • It's that cute.

  • So if you haven't seen it you have to see it.

  • And then I also, I think you can't ever beat

  • "Bad Romance" by Lady Gaga,

  • or "Toxic" by Britney Spears.

  • Those videos are so iconic.

  • And just amazing.

  • Who's inspired me in the past,

  • always always Christina Aguilera,

  • Kelly Clarkson, Aretha Franklin, Whitney Houston.

  • Power vocalists like that.

  • And then artists right now that are really inspiring to me,

  • Rosalia is so dope, she's so sick, love her.

  • I like Dua Lipa, I love what she's doing.

  • Her songs are super catchy.

  • I love an artist name Lolo Zouai,

  • which she's actually opening for Dua on tour.

  • And she's a friend of mine, she's super dope.

  • And so those are just some girls

  • that I really like right now.

  • ♪ I'm sorry, I'm not sorry

  • Baby I'm sorry, I'm not sorry

  • Sorry

  • My biggest hope that fans would walk away with

  • with "Sorry Not Sorry" was I wanted them

  • to have an anthem for the people that were

  • putting them down or bullying them.

  • I went through that when I was younger

  • and it always left a hole in my heart.

  • It always left a wound.

  • And this song was really kinda therapeutic for me

  • to write because it kinda healed a little bit of that wound.

  • Putting that message out there saying to the bullies

  • that bullied me, you don't affect me

  • and you didn't ruin me, is so powerful.

  • And I just hope that I can share that message

  • with other people so they can be inspired

  • to not be taken down by others as well.

  • ♪ I'm not sorry

  • Baby I'm sorry, I'm not sorry

  • I am so excited for you guys to hear

  • my new album coming out so soon.

  • I really hope that you enjoy it.

  • I put my heart and soul into this.

  • And so I definitely think you'll be able

  • to hear that when you listen to it.

  • Bye.

  • Baby I'm the baddest

  • ♪ I'm the baddest, I'm the baddest

Now I'm out here looking like revenge

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Demi Lovato's "Sorry Not Sorry" Music Video Breakdown | Playback | Harper's BAZAAR

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    Summer posted on 2020/10/08
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