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  • So let's jump in and talk about one of the three things I want to talk about today.

  • Again.

  • If you're following me, please put these questions in the in the chats here below.

  • What is the single biggest challenge you face as a business owner?

  • What's the single biggest challenge you face when it comes to transportation on what's the single biggest challenge you face as a parent?

  • That's what I want to know.

  • And again, it applies to any city because I think all of the ideas that were gonna come up with here together are going to apply to cities around the world.

  • Also, I'm looking to other cities to bring those ideas into London so we can take London to be the next level.

  • And again, this is the greatest city in the world, and we need to start acting like the greatest city in the world and show people that we are on the forefront when it comes to solving these problems, whether it's around co vid around economic depressions and recessions around our mental health, around our physical health, around our parenting and around our schooling, I wanna lead the world with the solutions and we've got the brain power here we've got.

  • The resource is we've got an incredible economy, incredible group of people that live here in London, both people born in Britain and people that have immigrated here like me, and it's a great resource.

  • We just need great leadership, great information and great execution.

  • And that's what I'm gonna talk about today.

  • So first of all, get London back toe work, and a lot of people have said Brian, like Why you so fixated on work?

  • There's a lot of other things we need to improve in this city.

  • And while that's true, I do recognize that the Onley reason we're in London is because it is a great economic center.

  • It's the only reason this is even on the map.

  • It's the only reason the Romans came here thousands of years ago because this is a mecca of commerce.

  • It's where people come to originally trade, and that led to also innovate and create great ideas and great educational institutions and great culture.

  • But it starts off really as trade, and so I think it's always good to go back to basics because if there's no economics in this city.

  • There is no city and we've seen cities.

  • You know where I'm from.

  • In the West, we have these things called ghost towns.

  • You know, they used to be a mining town, and there's no more mind.

  • So there's no one there because there was no economic reasons.

  • So that's why I'm focusing on getting back toe work.

  • Also, I come from a business background.

  • I studied business at the Sloan School of Finance at M I.

  • T.

  • I went on to work on Wall Street and in the city of London, and I run a business as an entrepreneur for the past nine years, and I know that's business is what also brings everything else to it.

  • When people can be there and be prospering, everything else comes as well.

  • And I know if we can get London back toe work, everything else will fall in line.

  • And that's what I want to talk about today.

  • So first, what I like to dio again, I went to MIT.

  • I'm a mechanical engineer by definition, so I love numbers.

  • I really like the science, and I like data driven assumptions, hypotheses and methodologies.

  • So I wanted to start by showing you this graph and again.

  • It might look complicated at first, but it's actually quite not.

  • But this is data based on a lot of sources that are coming from Google and a lot of other places that's talking about economic activity in certain sectors.

  • And again, we got these from Google mobility also from things like open table for restaurants, public WiFi.

  • Um, this is pretty good information that we got and there's there's really four areas of this graph I want to talk about and this is really the consumer activity in these sectors.

  • So if you look back here on March 2nd, we kind of have this pre cove.

  • It locked down reality.

  • And as you might expect, everything is kind of a 100% businesses.

  • Usual.

  • We're all going out to the groceries and farmers sees as normal.

  • We're actually going to rika retail and recreation as normal.

  • We're going into restaurants and our social venues as normal.

  • Now the lock down hits and we can see a massive drop in almost all of the activity here.

  • And the big one you see right away is the restaurant bookings literally go down to zero right around March 16th March 20 something when we had the lock down and it was like You are not allowed to go out and eat and we saw that go down toe literally 0% At the same time, you saw social venues because of the social distancing and lock down as well.

  • Almost go to near zero.

  • Now.

  • This discrepancy here could mean something that was qualified as a social venue, but it's basically down to zero as well.

  • You also see the retail and recreation dropped very low.

  • It doesn't go to zero because, as we know, we were still allowed to go to pharmacies to get our medications and anything we thought we would need.

  • But again, very, very low grocery and pharmacy.

  • Actually, that's where those are stayed still, because people were still going to groceries, they were ordering online.

  • They were getting the medications that we needed.

  • So you can see how this all makes sense, right?

  • This all dropped down and we can see as some workers return in May 15th and schools open to a certain extent in May and the shop started opening.

  • We saw these graphs coming back, but if you go all the way over here to the left, you realize that some of these things have not gone back to 100%.

  • In fact, nothing's gone back to 100%.

  • But some are getting closer with the groceries, and the pharmacy is getting the closer.

  • My wife now really enjoys going back and shopping on bats, been able to be done, but a lot of things they're not getting back to where we need them.

  • Social venues still below 50% Restaurant bookings still around 50% which means half the GDP of this city is not happening in those sectors, Which means all of the workers there are not making money, which means they're not spending money.

  • And it pulls down the entire GDP and economics of a city in a massive, massive way.

  • And so this is important to see this data.

  • And again, you know, I'm a data driven person, and that's why I wanna make my assumptions.

  • And my conclusion is that this just shows us where we're at.

  • And if we don't find a way to get London back toe work, these air, never going to get back to up to 100.

  • And that's what we need if we want this place to thrive.

  • Um, not to mention just economically, but also culturally.

So let's jump in and talk about one of the three things I want to talk about today.

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A2 london biggest challenge toe work activity economic social

THE IMPORTANCE OF BOOSTING CONSUMER ACTIVITY - How To Get London Back To Work & School | Real Deal

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    林宜悉 posted on 2020/09/11
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