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These players all have one thing in common: this logo
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-- even though he plays on a team in Germany
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and they play for a team in Russia.
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It's also on this team in Serbia, at games in England, and on sidelines in Italy.
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The logo belongs to Gazprom, a Russian natural gas company.
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Logo sponsorships are normal in soccer:
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Teams make money offering jersey space to sponsors selling things like credit cards,
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cars and cell phones.
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But Gazprom isn't like most sponsors: private companies with products soccer fans can buy.
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Instead, it's a company owned by the Russian government that makes money selling natural
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gas to foreign countries.
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Yet, it's everywhere in European soccer.
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So, if soccer fans can't buy what they're selling,
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why is Gazprom spending millions to sponsor soccer games?
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The answer is part of a larger story that's changing the sport of soccer.
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Foreign countries using companies they own to burnish their reputations abroad,
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and to understand why Russia is involved, you need to look at a map.
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Russia has the world's largest natural gas reserves and most of them
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are located in Arctic gas fields controlled by Gazprom.
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The company is led by Alexey Miller, a close ally of Vladimir Putin.
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Since 2005, the Russian government has owned a majority stake in Gazprom.
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Meaning company profits are under Putin's control and gas sales, along with oil,
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account for around 40% of Russia's annual budget.
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This map shows how dependent various European countries are on Russian gas and you can see
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that Eastern European countries are more dependent than countries further west.
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At the end of the 20th century, Germany represented the biggest opportunity for Gazprom.
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German Chancellor Gerhard Schroeder had announced plans to phase out coal and nuclear power,
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which meant Germany would need more natural gas to maintain their energy supply.
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Gazprom wanted to get it to them, but there was a problem.
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To get to Germany, Russia's gas needed pass to through pipelines
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crossing countries charging Gazprom transport fees.
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And most of them went through Ukraine
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a country that has a complicated relationship with Russia.
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Today, Ukraine still charges Russia $2-3 billion dollars every year to pump gas through to Europe.
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So, starting back in 2005, Russia began working on a strategy to bypass Ukraine
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and ship their gas directly to Western Europe.
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This is the Nord Stream pipeline
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a route through The Baltic Sea straight to Northern Germany.
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In late 2005, Gazprom was in the final stages of financing the project
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and Germany's chancellor was preparing for an election.
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During his time in office, Gerhard Schroeder had become friendly with Putin and critics
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in Germany were increasingly concerned about the Russian leader's growing influence.
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Just a few weeks before the election, Schroeder met with Putin
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to sign an agreement officially approving the pipeline.
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Two months later, Schroeder lost his re-election but by March he had found a new job:
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overseeing Gazprom's pipeline to Germany.
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It also came out that, before leaving office, Schroeder had approved a secret Gazprom loan
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that provided over a billion euros to finance the project.
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Soon, the story of Gazprom's big project in Germany was becoming a story of scandal,
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corruption, and the creeping influence of Russia.
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But then the story changed.
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In 2006, Gazprom signed a deal to sponsor the German soccer team FC Schalke 04.
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At the time, Schalke's finances were worrying team officials and Gazprom's sponsorship
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provided money the team desperately needed.
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At a press conference announcing the deal, a Gazprom chairman said Schalke's connections
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with the German energy sector were why they decided to become their sponsor.
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Schalke plays in Gelsenkirchen - a town in Germany's Ruhr Valley, where much of the
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country's energy industry is based.
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It's also close to the town of Rehden, a hub for pipelines to the rest of Europe and home
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to Western Europe's largest natural gas storage facilities.
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Schalke wasn't Gazprom's first soccer deal.
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The year before, they had bought a controlling stake in a team on the other end of the
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Nord Stream route: the Russian team Zenit St. Petersburg.
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Gazprom's investment made Zenit a major force in soccer.
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Two years after taking control, Zenit won their first-ever league championship.
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They've been able to sign expensive foreign stars, like Belgian midfielder Axel Witsel
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and the Brazilian forward Hulk,
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and Gazrpom uses Zenit for marketing stunts:
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like having players scrimmage on the side of their offshore gas platform.
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In 2006, as Gazprom logos were revealed around Schalke's stadium, German headlines were
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hailing the Russian gas giant for pumping millions into the German team.
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To celebrate the deal, Schalke's new jersey was unveiled in a ceremony before Schalke
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and Zenit played a friendly match in Russia.
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And, over the next few years, the Gazprom logo would become a team symbol displayed
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at Schalke games and printed on official merchandise.
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Schalke also won a championship in 2011 and by then, Nord Stream had been completed, and that year,
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Gerhard Schroeder, Angela Merkel and other European officials gathered to celebrate
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as it began pumping gas to Germany.
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There was also another struggling team whose jerseys started featuring Gazprom's logo:
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The Serbian team Red Star Belgrade.
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Red Star was about 25 million dollars in debt when Gazprom signed to become their jersey sponsor.
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And, again, there was also another pipeline: The South Stream would have bypassed Ukraine
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by going directly through Serbia to Southern Europe.
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That project closed in 2014, but Gazprom has continued increasing their access to Europe
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by building Nord Stream 2, a second pipeline doubling the amount of gas
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flowing from Russia to Germany.
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Gazprom has also expanded their soccer empire to include energy partnerships with Chelsea
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football club, Champions League and the sport's most famous tournament: the FIFA World Cup.
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These sponsorships have made Gazprom's logo familiar not just to fans in Europe,
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but across the world.
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“We light up the football. Gazprom. Official partner."
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It's in commercials before games, and on jerseys and sidelines once it starts.
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FC Schalke fans have also started to see Nord Stream 2 ads at home games.
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And, while climate activists like Greenpeace have staged protests to point out Gazprom's
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threat to Arctic resources, Gazprom had no trouble renewing their sponsorships.
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Now, Russia controls nearly half the gas consumed by Europe
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and other countries are learning from their example.
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Etihad, Emirates, and Qatar Airways all are owned by sovereign states in the Middle East
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with interests that go beyond selling airline tickets.
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As the example of Gazprom shows, having a prominent soccer sponsorship offers a way
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around bad publicity by winning approval on the field.
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If you're a fan, that can feel like a big opportunity: their money helps teams win major tournaments,
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but it's starting to change the sport itself.
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Now that it's become common to see a Serbian team sponsored by Russia's gas company facing
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off against a French team sponsored by Dubai's state-owned airline, it's starting to seem
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like the field is hosting two competitions at once:
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A match between two teams,
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and a larger play for foreign influence that continues long after the final whistle.