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  • - Most people are really kind of uncomfortable

  • introducing themselves to complete strangers.

  • Even when they're at an event

  • where that's the norm, like a trade show.

  • How do you do that?

  • How do you stop and engage a complete stranger?

  • We'll have some tips coming up next.

  • (up tempo music)

  • Hello, I'm David Spark and welcome to

  • Corporate Video Critics, media tips

  • for communications professionals.

  • Today's we're talking about engaging

  • with strangers, and most commonly, at trade shows.

  • I went to the E2MA Conference and

  • talked to a bunch of experts on

  • this very subject and they give

  • some pretty darn good advice on how to do just that.

  • I want you to watch the video and,

  • at the end, in about two minutes,

  • I'm going to have a killer tip for you

  • about how to engage with people at an event.

  • - [Spark] How do you walk up to a

  • complete stranger and initiate engagement?

  • What's your technique?

  • - I simply go up and introduce myself.

  • - You know that's always the awkward

  • part for people, isn't it?

  • You know, how do I engage a stranger?

  • - Listen, listen, listen, and be interested.

  • - And, for me, what's always been

  • successful, is put yourself about

  • and ask questions and don't tell

  • them anything about yourself unless they ask you.

  • - Seek to understand rather than be understood.

  • And so you go in with humility

  • and you seek to understand and

  • you just genuinely engage somebody.

  • - I try to ask them questions

  • and I find that a lot more effective.

  • People like to tell their story.

  • I'm helping them do that.

  • - And really engage them with the

  • intent of learning more about them

  • rather than with the intent of

  • trying to sell them something.

  • Because once you take interest

  • in them personally, then the rest will flow naturally.

  • - Keep in mind that the people

  • we're a little uncomfortable to meet, these strangers,

  • they have paid money and traveled a great distance

  • to come and talk to people like us.

  • So we have our story to tell.

  • And they're there to investigate what

  • their options are, to see if we're a good fit.

  • We may have to get through 15 or 20

  • "no thank you's" to find a couple of

  • the "yes, please, we'd like to talk to you."

  • - The way it's easiest for me is

  • I start asking my known sources

  • about questions that they may be

  • able to introduce me to somebody that I don't know.

  • And use my own known sources to

  • introduce me to new people.

  • And I try to do the same for them as well.

  • - Generally, one thing I've always learned,

  • anywhere near the bar, there's always

  • going to be something interesting going on.

  • The whole vibe around the bar is

  • a great place to find people that

  • are laughing, happy, and maybe willing to engage.

  • So it doesn't take long, generally if

  • you're wandering around the bar,

  • to get into a conversation with somebody.

  • And then if you show interest in them,

  • rather than focusing on yourself, people always open up.

  • - My very last piece of advice,

  • if you want to engage with people is

  • to connect with people standing in line.

  • People standing in line are two things:

  • One, and most importantly, they're a captive audience,

  • they're not going to run away from you.

  • Two, they're bored.

  • They're standing in line and they're

  • waiting for something else to happen.

  • Like, they're standing in line for a drink,

  • they're standing in line for food,

  • they're standing in line to go to some kind of a show.

  • This is a very, very key place to

  • stop and engage with people and, well,

  • have a very positive conversation, hopefully.

  • If you want to learn more about trade shows,

  • we have more videos on that very subject,

  • plus if you want to qualify more leads at trade shows,

  • I suggest you pick up a copy of my book,

  • "Three Feet From Seven Figures:

  • One-on-One Engagement Techniques

  • to Qualify More Leads at Trade Shows."

  • It's available at threefeetbook.com.

  • Also, if you like this, you felt

  • you learned something from it, please subscribe.

  • Click the subscribe button to Corporate Video Critics

  • and, also, if you have a corporate video yourself,

  • and you'd like me to review it,

  • please leave it in the comments or contact me directly.

  • Again, thank you again for watching.

  • If this was valuable to you, please like the video

  • and tell your friends about it.

- Most people are really kind of uncomfortable

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How Do You Meet a Stranger at a Trade Show? - Corporate Video Critics

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    John Yu posted on 2020/08/31
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