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  • - You know, what are some of the specific skill sets then

  • that a young entrepreneur should have

  • that are most important for them to have

  • to set themselves up for success?

  • - The number one skill in business

  • is the ability to sell.

  • Period!.

  • There's no relationship between being good at what you do,

  • and getting paid.

  • There's a huge relationship

  • between being good at what you do,

  • being able to sell and getting paid.

  • Some of the highest paid people in the world,

  • they're not the best at what they do.

  • They're the best at selling what they do.

  • As an entrepreneur, if I have a product

  • I need to sell

  • to the marketplace and why did you buy my product?

  • If I need a loan to go to the, I go to the bank,

  • I need to sell the banker

  • why they should loan me the money

  • to expand or to start my business?

  • If I have vendors, I need to sell my vendors,

  • why don't you give me better terms.

  • If I have employees, I need to sell my employees

  • why they should perform,

  • why they should follow me and follow my mission

  • and go with where I see the vision I wanna go.

  • Your selling every day, period.

  • That's our number one skill that we need.

  • And yet, most entrepreneurs

  • if you ask them so why should I buy your thing?

  • 'Cause it's good.

  • And then they go on and they don't know anything about it.

  • Not that it's not their fault.

  • It's just they've never thought on how to

  • not just beginner entrepreneurs, by the way,

  • because I advise consult with so many entrepreneurs.

  • I don't care,

  • multimillion dollar 10, 20 million doesn't matter.

  • I say tell me what you got.

  • They can't articulate it.

  • They can't sell it.

  • That's a problem, right?

  • If you can't even sell what you do, then how do you,

  • how do you get your people to sell what you do?

  • It's impossible.

  • You should be the number one salesperson for your company.

  • Steve Jobs is a number one salesperson for Apple.

  • Period.

  • When he was remember the iPhone back then?

  • It is a product announcement, yes, revolutionary.

  • It's not a product announcement, it is a sales presentation.

  • He's selling the iPhone to the world for the first time.

  • Elon Musk,

  • discipled have you seen the Cybertruck, yeah.

  • Elon well although, how many have you seen the accidents?

  • Right?

  • Number one skill.

  • And then afterwards, of course, financial literacy,

  • being able to refine in financial statements, leadership,

  • negotiation, marketing, I could go on and on.

  • But number one skill is sales.

  • Does that make sense?

  • - [Crowd] Yeah.

  • - The problem is,

  • when I say the word sales what comes to mind?

  • Door to door, what comes to mind?

  • - [Audience] Stymie.

  • - Stymie What else?

  • - [ Audience] Snake oil.

  • - Yes, snake oil used car salesman.

  • So it is a number one skill that we need.

  • And yet the minute we think about sales, it's like,

  • is there like a such a dirty word.

  • I don't want to be a salesperson.

  • I don't wanna sell anything.

  • Well, sales equals income.

  • When I hear someone, an entrepreneur,

  • a startup entrepreneur, and they say,

  • I don't wanna sell anything, you're broke.

  • Guarantee, I don't wanna sell it, you're broke,

  • 'cause that means you might as well say I don't like income.

  • It's no different if they say I don't like income.

  • Because here's my belief

  • and you don't have to buy my belief.

  • But I believe if you truly believe in what you do,

  • you're morally obligated to sell it.

  • It is your duty to sell it.

  • If I believe Vince,

  • you should drink eight glasses of water a day

  • for your well being and I sell water,

  • I need to convince you and sell you why

  • to drink that eight glasses of water a day.

  • Now, although you might say I don't have time.

  • I don't I don't drink it's too inconvenient.

  • I have to go to the bathroom too many times.

  • I need to overcome those objections and convince you,

  • you should drink eight glass of water day and

  • my company provides the best water.

  • The cleanest water and to make that sell.

  • You may not even know you need it yet.

  • But it's my job to educate you why you need it.

  • There's certainty and then

  • you drink eight glasses of water a day your health improves.

  • That's the difference so,

  • you can help anybody

  • if you don't sell them.

  • You can help them if you don't sell them.

  • So sales is not a dirty word.

  • It's actually to me one of the most

  • noble professions in the world.

  • That's why I train so many salespeople.

  • It's a beautiful profession.

  • Nothing happens until a sale is made.

  • You're here because someone sold you a ticket.

  • You could stay home and watch Netflix.

  • But someone saw you,

  • Hey, you should be at the gala.

  • I heard that maybe

  • there's an interesting person that's coming.

  • I don't know if he's any good, but

  • let's see what happens.

  • I got nothing to do, you know, Friday night anyway.

  • But someone sold you a ticket, so that's why you're here

  • It is very simple.

- You know, what are some of the specific skill sets then

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A2 US sell skill entrepreneur salesperson water drink

#1 Skill Every Successful Entrepreneur Must Have

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    劉耀鴻 posted on 2020/08/31
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