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  • English Winners. In this business English video, we're going to cover

  • vocabulary for trade shows, conventions, conferences, and expos. Seminars,

  • conferences, trade shows, Expos... these are all situations where people from an

  • industry will gather together to show off what they have, and try to get people

  • to buy. And it's also a place where people who sell to those industries will

  • gather in order to sell to those different companies. Now I will go into

  • the vocabulary of some of these things so you will know a little bit more

  • what's going on when you attend the trade show, or when you wish to sell at

  • one yourself. Let's get started: the first one is EVENT. Now, event... an Event is a

  • time, date, and place where something happens. An event is organized by

  • somebody - usually a group of people, or an organization - so an organization will

  • create an event in the hopes that people will come to it. Now the more interesting

  • the event is, the more likely people are to come. Also we have TICKETS... that should

  • be pretty easy. The word 'ticket' is in a lot of languages and ticket is just the

  • piece of paper that you pay for in order to gain entry to the event. Our next word

  • is BADGE. Now badge is a little different from ticket, because a badge usually

  • hangs from a lanyard attached around your neck, like a necklace. And it'll be a

  • square thing... it might say your name, where you're from, and the information of

  • what type of events you have access to. Now not all badges are the same. With

  • some big festivals there will be different badges that grant you access

  • to different places. For example, a few times I've volunteered at

  • South by Southwest, and other conferences. And at South by Southwest, they have a

  • badge for music, a badge for film - which is, you know, video, television, that sort of

  • thing - and then they have a badge called interactive, which is a combination of

  • technology, social media, business, entrepreneurship, advertising, gaming. Now

  • as South by Southwest continues to get bigger and bigger they might have more

  • different badges than that; it's been a while since I've gone. But that is an

  • example of badges. So, if you have the film badge,

  • you can go to the film events, but you cannot go to the music events, right? And

  • then, of course, if you buy the really expensive badge that gives you access to

  • everything, then you can attend everything. But this gives you the

  • opportunity to save money if there are some things you just aren't

  • interested in. So now that you know what a badge is, let's go on to the next word:

  • Our next word is deposit: now with the deposit, that is money that you pay

  • upfront if you wish to rent a location to promote your business. This will often

  • be on a trade floor, and you will be near other people who have also paid deposits,

  • so that they can rent a space. Now I will tell you what that space is called in

  • the next word: that next word is Booth. A booth is the location where your

  • business is set up. Now you can rent multiple spaces if you have a lot of

  • money, or are a big company. For instance there's one expo in America called E3;

  • it's called the Electronics Entertainment Expo. Now, if you're a

  • independent comic book company curious about video games, you might have

  • just one booth. However, if you are Nintendo, or if you are PlayStation, you

  • might have a huge area made up of many booths. Now each booth that I've seen in

  • conferences I've gone to range between 2 by 3 meters or as long as 5 by 10

  • meters. They can be big or small. And the organizers of the event will charge a

  • deposit to use that space, and that is a booth. Our next word is EXHIBIT: now a

  • booth is the place where people promote their business, but the exhibit is the

  • thing used to promote. So it could be something people try, like a virtual

  • reality headset. It could be a product that people buy, like a book, right? And

  • these things are exhibits. These are things that people try out, they look at,

  • they touch... and that promotes the business. It gets people interested in

  • what the booth renters - the company - is trying to promote. And then we have

  • SAMPLES: now samples are kind of like exhibits, but you can take them with you.

  • They are usually the product, but in smaller form. This, as a good example,

  • could be food. If you're at a food Expo, they might give you a free sample that

  • you can take and even eat. You might end up having - if it's a cosmetics or makeup

  • kind of place - they might give you a sample of makeup, I don't know too much

  • about that, but also - if they don't have products associated with the company

  • that you can take with you - they'll give you MERCHANDISE, which is like maybe a

  • bag, or a pen, or even business cards, or magnets; things that are kind of useful

  • but have the company name on it. So that way, as you are walking around the expo,

  • you're giving the other company free advertising. But since you're getting

  • something out of it... a pen can write... a magnet can stick to a refrigerator... and

  • you can carry things in your bag... you're getting some usefulness out of it too. Next,

  • we have GUEST SPEAKER. Now, any decent conference is going to have some guest

  • speakers, and guest speakers are experts... usually consultants to an

  • industry. People who are well known. Maybe they have a book about it. Maybe they

  • have a very high position in a company that everybody is interested in, and they

  • are attending the event to hear this guest speaker talk about what they are

  • interested in, and so that is a big draw for people. They come to conferences to

  • gain wisdom or information. Our next word will be PANELS. A panel is a group

  • of guest speakers, and usually there's a table set up on a stage. You'll see three

  • to five, usually, expert guest speakers that will sit at a panel, and they will

  • have a discussion. And so that discussion will be based on a topic like... the impact

  • of technology on the film industry, or how to get your business promoted using

  • Instagram, and you'll have experts on that thing talking to each other, sharing

  • information that they know. Meanwhile, you're just sitting in the audience.

  • You've got your notepad and a pen, and you're busy taking notes and learning.

  • Now, the great thing about panels is that - at the end - they usually have what's

  • called a Q&A. Q&A is an abbreviated term: it means questions and answers. So, at the

  • end you can raise your hand, and you can ask a question to the panel, and all

  • those experts can take their shot at answering the question, and so can

  • anybody in the audience. That is a Q&A. And I often like panels because you can

  • meet the experts face-to-face much more easily; you can have a one-on-one chat.

  • It's just very helpful. And lastly, we have our HEADLINE SPEAKER: This is also

  • called a KEYNOTE speaker. While the guest speakers are experts, and many people

  • come to the conference to hear from an expert guest speaker, the keynote is a

  • super guest speaker. Like, if you're going to

  • a tech conference... if you're seeing Jeff Bezos as the keynote. He's the CEO of

  • Amazon... he's like... really up there, right? So it will often be someone who's really

  • well-known... someone who has achieved a great amount of success, and someone who

  • is... people know about them, basically. And the headline speaker will often be used

  • in the marketing material to promote the event. So let's say, you have a music

  • industry event, right? And if Eminem is gonna be headline speaking at the music

  • industry event, many people will come to the music industry conference to hear

  • Eminem, right? That's an example. Now sometimes they'll get... like... a celebrity,

  • like Jim Carrey, or former Vice President Jimmy Carter, someone not connected to

  • any specific industry, but they're just really famous; maybe really good at

  • speaking, and they'll hire that person to come and speak, and that can draw a lot

  • of interest. And so that is another example of a keynote speaker. So those

  • are some words that will get you prepared for your next Convention, Expo,

  • conference, festival, Trade show. And if this helped you, please SUBSCRIBE to this

  • channel. Check out some other business English videos I have, and as well as my

  • idioms playlist... it's getting bigger and bigger every week, and you're gonna

  • really like the things you learn on there. So catch you later, English Winners,

  • and I will see you again next week with another video.

English Winners. In this business English video, we're going to cover

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A2 US badge event guest speaker expo booth

Trade Shows and Conferences Vocabulary | Business English Lesson

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    John Yu posted on 2020/08/31
Video vocabulary