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  • - You're good.

  • - Rose Bitch is my shade?

  • - It is, I mean you should change your name

  • to Jenna Rose Bitch.

  • - I totally should, Jenna Rosenstein that's it,

  • I'm Jenna Rose Bitch from now on.

  • (laughing) - I love it.

  • - I'm Jenna Rosenstein (pop music)

  • and welcome back to another episode of Beauty Stash,

  • the show that takes you inside the homes

  • of our favorite celebrity hairstylists, makeup artists,

  • and influencers.

  • Today's episode is going to be great

  • if you're a Little Monster

  • because we're going inside the home of Sarah Tanno,

  • she's Lady Gaga's go-to makeup artist

  • and she also just helped launch Haus Laboratories,

  • Lady Gaga's new makeup line,

  • I'm so excited to see how she stores

  • all her favorite beauty products.

  • Let's go!

  • (knocking)

  • Hi! - Oh my god, Jenna!

  • (laughing) - Hi!

  • - Thank you so much for coming!

  • - Of course, thanks for having us.

  • - Of course, come on in.

  • - Can't wait to see your beauty stash!

  • - So I thought before we get into like the makeup,

  • this is kind of where it all starts for me,

  • before I make my mood boards

  • I like to actually hold and turn the pages of a book,

  • it's something sensory for me that I just really appreciate.

  • - So you get all your inspiration

  • from books? - I do,

  • but this is one that like actually is a lot,

  • as you can see, I mark them up quite a bit.

  • And sometimes I'll bring them on set with me,

  • I just love the way it feels, it's kinda old school but,

  • this is kinda fun, this is one of the images I used

  • to help like get inspired for the Met Gala this year.

  • - The eyelashes, yeah!

  • - So as soon as I knew that the theme was Camp,

  • I knew exactly to go to this book.

  • So, I'll show you this too.

  • - Yeah, do you take, oh you have them?

  • The actual eyelashes?

  • - Oh yeah.

  • - Oh my god, I'm so excited.

  • - Since we're talking about inspiration,

  • here is my massive mood board.

  • - This is amazing!

  • - It helps to really get my brain working

  • on setting the tone for like any job

  • or even with Haus Laboratories,

  • before I like create a collection

  • sometimes I'll make a board

  • to kind of like get me in the mood

  • for like the color or like the vibe of it.

  • I used to like have them just like stuck up on the wall

  • and I worked with Linda Koopersmith

  • from Beverly Hills Organizer

  • and she said it basically look like a kindergartner did it,

  • so she made me this beautiful frame to go around it so,

  • it really looks like a piece of art

  • and keeps me inspired and she designed this space for me,

  • so it stays very organized and clean

  • and that helps me like really prepare for new jobs.

  • You know, it takes a team

  • so I'm really lucky I have like a team of assistants

  • who help me to really organize,

  • so like all my containers are from the container store

  • and they're like perfectly organized.

  • - It's so organized, it's like a Sephora in here, really.

  • (laughing) - It's my dream come true.

  • All my vanities are from Impressions Vanities,

  • they have the best lights too,

  • if you ever need like vanity mirrors.

  • One thing I was telling you about,

  • how I prepare for jobs, when I work with like a client

  • and I know what they like, I will have a makeup bag

  • like for Priyanka's, so now I know exactly

  • like her favorite like skin products and things

  • so I don't have to figure it out every time--

  • - Right, you can just grab and go.

  • - Exactly, so I have a bag for everybody

  • and I promised to show you--

  • (gasps) - The eyelashes!

  • - The Met Gala lashes.

  • - Oh my gosh, are these the real lashes?

  • - Well the real ones are in Vegas in a museum,

  • but this was a pair I worked with Nicki Andrea

  • on creating for the Met Gala, so if you see,

  • I created this base first because the lashes are so heavy.

  • So if you see how long those are.

  • - Yeah, did you have to make that custom too?

  • - Yeah, I just layered a couple different lashes

  • to create those which are really beautiful

  • and it just wasn't enough so I went here afterwards,

  • so this is like what it would, this was the bottom piece.

  • - That is so cool!

  • - I wanted to keep them forever.

  • - Yeah, and I see here you have an Emmy award, your Emmy!

  • This is so cool!

  • - Thank you.

  • You know it's cool cause with Gaga,

  • I get to work in like different medias of makeup,

  • which I think a lot of people don't get to experience

  • because I get to do, you know,

  • TV and film and you know, stage makeup,

  • red carpet makeup, I mean everything you can think of

  • so I've learned so much throughout all this

  • and this is just like such a blessing.

  • - And what's this photo, right here?

  • - My dad was an artist too,

  • he was a jeweler so this is a picture of him

  • at his workbench because my workbench is right here--

  • - That's really sweet! - So I always wanted

  • to keep that in here.

  • - That's sweet.

  • - Yes, thank you.

  • And here, I keep all the products

  • that I'm testing for Haus Laboratories.

  • So right here-- - Give me a sneak peak, maybe?

  • - Off camera!

  • - Off camera, okay, you guys can't see, you guys can't see.

  • - But this is where I would keep the lab standard

  • so that's after it comes back to me

  • to make sure it's perfect.

  • - This is the labs of Haus labs.

  • - Oh yes, we do a lot of product development meetings here

  • and go through color, this would be product testing,

  • so these are all the products

  • that I'm in the middle of testing.

  • And then, this one is final approvals,

  • so anything that I'm about to close

  • and just final sign to go-- - Good to go, yeah.

  • - That's where it goes so,

  • (whispering) I'll show you later.

  • - Okay, I can't wait to see!

  • So this is my vanity where I do a lot of like my practicing

  • and creating before a big, maybe in like a red carpet event,

  • like I'll actually do my makeup here,

  • what I'm gonna do on Gaga

  • and practice it and send her photos.

  • And that really like, helped us when creating these products

  • for Haus Laboratories, and here-

  • - Let's see some of the products.

  • I mean I've seen them a couple days ago,

  • but they just launched--

  • - They did just launch, well it's so quick

  • I might as well just show you them on.

  • - Okay, sure.

  • - This is Glam Attack, this is a liquid shimmer powder.

  • Super easy to use, don't need a makeup brush to use it,

  • just make sure you shake it.

  • And it's easy to take your look day to night,

  • you just use the applicator.

  • And it literally just goes on like that,

  • you could throw it on the lips,

  • isn't it beautiful? - Yeah.

  • - And you could like just blend it with your finger,

  • you don't have to be like a perfect artist to do this.

  • And then this is our Le Riot lip gloss,

  • just a touch-up here.

  • - God that's so pretty.

  • So I have some questions for you from some fans on YouTube.

  • - Oh yeah, let's go for it.

  • - Rihanna wants to know,

  • which item is the most essential from the makeup line?

  • - Well, for me--

  • - The eyeliner.

  • - The eyeliner in Punk. - Eye-lie-ner

  • - Yes. - I love that name.

  • - It's matter than matte, felt-tip, black pen,

  • it goes on beautifully and even if you're not an expert

  • at liquid liner, it makes it so easy.

  • - And you just did that in five seconds.

  • - I love it, it's the best.

  • - And then we have to talk about the stickers.

  • - Oh the stickers.

  • - Cause I think that's I think my favorite

  • like new launch of the year.

  • - Thank you!

  • This is something that Gaga was like

  • she loved the sticker makeup

  • that I've always created for her,

  • like during the Jazz tour

  • and I had to do things really fast

  • and I was never happy with the way like it would look

  • because it wasn't symmetrical and it would drive me crazy,

  • so I had to figure it out

  • and I called Phyllis Cohen from Face Lace

  • and that's where like our relationship with Phyllis started,

  • so she really wanted to bring something to the consumer

  • and every woman I feel like has problems

  • with getting great winged liner so--

  • - It's like an excuse everyone uses,

  • like I'm sorry I'm late I was doing my winged eyeliner,

  • now you don't have that excuse anymore, thanks!

  • - And all of a sudden it's like covered in your entire eye--

  • - Yeah, now we can't use it anymore. (laughing)

  • - So just grab your tweezers and peel it off,

  • you could use your fingers too if you want.

  • And sometimes I like to do it with no eyeliner on,

  • but if I'm wearing this during the day

  • and I wanna amp it up tonight,

  • you just look directly into the mirror, line it up.

  • - Wow, oh my god.

  • - That's it.

  • - It looks, I mean, even in person up close,

  • it looks so convincing.

  • - Yeah and we really worked hard

  • to make the formula blend perfectly,

  • so I don't really need to blend it,

  • but if you did, you would just go over it

  • and like get any spots that you need to or fill in your line

  • if you wanna do that first. - That's unbelievable.

  • So I have one more question for you,

  • and Glenny from the Philippines wants to know,

  • throughout the years,

  • what is the most memorable makeup look

  • that you've done for Gaga?

  • - Oh my god there's been so many.

  • - So many.

  • (gasps) - I have something to show you

  • that will answer that question.

  • - Okay, let's go see. - Okay, okay, let me show you.

  • So one of my favorite looks, I think you might remember,

  • was the Superbowl mask.

  • - The Superbowl, so iconic.

  • - So iconic, so this is one of the custom pieces

  • that Phyllis did for us for the Superbowl,

  • so it went through a bunch of different stages and shapes

  • and colors and working with different adhesives

  • to make sure that it was like perfect

  • and it would stay on while she was flying down, but also--

  • - Cause she flew from like the top of the stadium down,

  • and then she took them off

  • and then there's makeup underneath,

  • like how did you do that?

  • - I was like crying on the field.

  • I didn't know what was gonna happen.

  • I love crystals though,

  • it's something that's like

  • evident in new makeup. - Oh my gosh,

  • I'm like such a magpie,

  • I'm like look at those shiny things!

  • - And they're beautiful.

  • So this is just a small portion of the crystals

  • that I would travel with in my kit, I have so much more,

  • I collect like really weird things like chains

  • and spikes and studs and things