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  • Hey Ambitious Professionals! It's Linda Raynier of lindaraynier.com guiding you

  • to a career and life you'll truly enjoy. If you happen to be a recruiter a hiring

  • manager or an HR professional then you're in luck because today's episode

  • is actually the very first of a five week series that I'll be doing right

  • here on YouTube where I'll be teaching you how to

  • recruit and find the best job candidates for your company and so in today's

  • episode I'm going to show you the very first step on how to recruit the best

  • job candidates and that is all about how to write a compelling job description

  • as a career strategist I've been able to help numerous professionals land their

  • dream job offers and if this is something that you're interested in

  • working with me one on one I can give you details about that at the end of

  • this video let's face it it's actually really difficult to find a good job

  • candidate who you would love to work at your company and because it isn't easy

  • the key to finding attracting and recruiting the best job candidates is in

  • knowing how to bait them I have seen thousands of job descriptions throughout

  • my career and I can say from my own personal opinion that about 95 percent

  • of all the job descriptions that I've seen are not all that attractive or

  • compelling to job candidates if you're looking for that amazing top-of-the-line

  • candidate so are many other hire managers and companies and so because of

  • that these candidates have the luxury to be picky and they don't necessarily have

  • to interview for your company if your job description isn't all that

  • attractive to them so here are my four tips on how to write a compelling

  • attractive job description that will get more of those amazing job candidates

  • applying to your position tip number one hook them with intriguing questions so

  • the first thing that you want to do is to have a compelling is this you section

  • in the beginning of your job description this is where you can lure them with

  • intriguing questions that basically describe the job candidate and what they

  • would be looking for in their next career move these key questions are

  • going to spark their interests and perk their ears and make them want to read

  • the job description further the reason for this is because typically job

  • descriptions just are very straight to the point this is what you'll be doing

  • jumping into the duties and responsibilities of the position but

  • instead when you can ask questions as the starter to your job description it

  • makes it that much more interactive for the candidate who's reading it and it

  • feels like you're speaking directly to them so let me explain by sharing an

  • example with you let's say that you're a recruiter

  • and the job that you are currently recruiting for hiring for is a designer

  • position to start your job description you can ask are you passionate about

  • developing designs for exciting brands do you love advertising and sharing

  • creative ideas do you have vision and talent to develop design work for

  • innovative media concepts now these questions are fairly simple they're

  • straightforward and there are even a little bit broad but they still relate

  • to the job and the key is that they are intriguing for the job candidate who

  • happens to be reading it at the end of the day what you want to do with this

  • intriguing questions section on your job description is to get the job candidate

  • interested and reading it saying yes that's me yes that's me nodding their

  • head and like I said wanting to read the rest of the job description to find out

  • more tip number 2 summarize the job before getting into the details this is

  • all about having an overview description paragraph on your job description rather

  • than just right away jumping into the details and to do's so in this overview

  • or summary section of your job description you want to describe the

  • overall purpose of this position and what goal this job is meant to achieve

  • for the company and again you want to stick to the theme of making it

  • compelling and meaningful and the key to making things meaningful is to explain

  • why this person will be doing what they'll be doing so if we go back to our

  • designer example in this section you can say something along the lines of this

  • designer will help to create front-end design for websites emails and print to

  • help clients express the story of their brands in a refreshing way so anyone who

  • can relate to this goal or purpose of helping clients to refresh their brands

  • in an exciting way is likely going to be interested in doing this job and

  • therefore applying for your position tip number three write detailed job duties

  • that explain not just what they'll be doing

  • but why once you get to the section on your job description where you have to

  • write up the responsibilities make sure to not just make a

  • grocery list of tasks that they need to do without explaining the purpose behind

  • why they need to do them so remember to write your duties in the order of

  • importance and give each bullet point a purpose for example it's not just create

  • designs for the product or service instead its create designs that are

  • appealing and unique and help intended audiences to feel personally connected

  • to the product or service adding the y-component to every bullet

  • point changes the vibe of every duty that you list down on your job

  • description and again attracts the top candidates and finally tip number four

  • qualify them at the end what I mean here is to now finish off your job

  • description with a additional qualification section that goes above

  • and beyond the duties the task that you've already written out as well as

  • the summary from before here you want to list out anything else that from a

  • technical perspective you are really looking for from this job candidate so

  • it could be additional certifications or courses that they may have taken or

  • certain types of technical knowledge that you really want them to have

  • software skills you can list them all in this section to help you refine your

  • search and make sure that you are able to find the best job candidate there you

  • have it my four tips on how to write a compelling attractive job description so

  • that you can find and hire the best talent into your company now if you are

  • someone who is currently on the path of looking for a job rather than hiring and

  • recruiting and you have found that you've been struggling with your job

  • search you haven't been getting that many interviews and you haven't been

  • getting any job offers and you're ready to receive one-on-one professional

  • guidance from me then feel free to reach out to me on my website at lindaraynier.com/standoutgethired

  • read through the page fill in the application

  • form and from there if it seems that we are a potential match then one of my

  • team members will be reaching out to you directly so if you liked this video then

  • please give it a thumbs up subscribe share it with your friends thank you so

  • much for watching and I will see you in the next video

  • Ready to get the job you want? Top Notch Interview is coming soon.

  • For more info and free training, head to JOINTNI.COM

Hey Ambitious Professionals! It's Linda Raynier of lindaraynier.com guiding you

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How to Write a Job Description - How to Recruit a Good Job Candidate (1 of 5)

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    Summer posted on 2020/07/30
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