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  • Do do do do, what's the worm talking about?

  • Bob, what's the ETA on the ROI?

  • I don't even know what that means, but I'm going to teach you a lesson and you'll understand

  • what the worm's talking about and you'll be able to use some acronyms and abbreviations

  • that are used in business and texting and emailing.

  • Let's go to the board and we'll start off withfirst of all, what's an abbreviation?

  • An abbreviation is a shortening of the word, and you can think of an abbreviation forwill

  • notiswon't”, we take two words and we shorten by putting them together and

  • contracting them, but it's shortened.

  • An acronym is when you take the first letter of each word and you put them together.

  • For example, inETA”, it's estimated time of arrival.

  • On the board, an abbreviation forattentionwould be right here, “att”, and we get

  • rid of all the words, and I did a video about commas and contractions, you can check it

  • out, but that comma says something is missingsorry, apostrophe, not commaugh,

  • it's in the space.

  • The apostrophe says there are words missing or letters missing, so we contract it.

  • So, now that we know what an abbreviation is and an acronym is, why don't we go to

  • the board and try to figure out what's going on?

  • If you notice, I drew a clock and there's no particular order, so don't think one

  • is better than the other, it's just to give you an idea where we're going to go and

  • I've got a couple of other ones that you'll find in the bonus section, that's why those

  • spaces are there.

  • So, let's start with the first one: for your information, FYI people will say, and

  • you'll hear that a lot, FYI.

  • Well, saying it as well as writing it and in text, it means for your information, you

  • don't know this, so I'm going to let you know, I'm going to inform you, give you

  • information you don't have.

  • Next one isby the way”.

  • Another way of saying by the way isincidentallyand incidentally means something to be added

  • and soBy the way, Johnny will be late for the party”, right?

  • I'm just going to add that in and bring it in there, it might not even be part of

  • the regular conversation, right, so we're going to be needing you.

  • For cards, we're going to have to buy some cards for the party, oh by the way, incidentally,

  • Johnny will be late today.

  • Adding that in because it comes inby the way”, not directly.

  • N/A: not applicable, means does not apply.

  • It means it's not part of it, so taxes are not applicable on this item, because it's

  • made in Canada, there arethey won't apply to the product.

  • So, not applicabledoesn't apply, has no effect.

  • BRB: be right back.

  • It means we're in the middle of conversation, I have to stop right now, go somewhere else,

  • but I will be back later, okay?

  • So, I'm going to come and continue the conversation later.

  • You can even say it in real life, likeHey, be right back.”, means stop, hold where

  • we are, I'll come back in a second or two.

  • IMO: in my opinion, meaning there may be some facts, but the way I think about it is this

  • way.

  • So, in my opinion, yellow is the best color in the world, because it is, and it is, that's

  • my opinion, right?

  • Is it a fact?

  • We live in a world now of non-facts, so maybe it is a fact in my world, because my perception.

  • Let's forget I even said all that, okay?

  • Something just went through my head, but it's not a fact, it's my opinion.

  • You are entitled to your own opinions, but not your own facts.

  • The sun is hot, it's a fact.

  • Yellow is a great color is my opinion, okay?

  • Science will back up one, not the other.

  • SOP: it doesn't meanson of a bitch”, it's standard operating procedures.

  • What SOP stands for, when you have a complex organization or something that is difficult

  • to do, run an operation, for instance, McDonald's, although you might think it's cheap, disgusting

  • food, which it is, there are certain ways McDonald's operates that makes it very efficient

  • and effective in delivering the food to you.

  • They have certain procedures, and these are standardized, meaning there are six hamburgers

  • that go on and are flipped every two minutes.

  • They get flipped, they box the buns, the bun person does this.

  • There are procedures that are standardized, and all the employees know each step and follow

  • each one to take a difficult process and simplify it.

  • Whew.

  • That's why we staystandard operating procedurebecause you saw all the words

  • I had to say in order to explain it.

  • We just saySOP”, do the damn rules.

  • There are rules, follow them.

  • If you follow them, everything works out.

  • SOP.

  • YTD: in this case, it meansyear to date”.

  • What have you done up to this part of the year?

  • Iflet's pretend this is November the 9th.

  • Well, we're now 11 months into the year, so you to year to date, from January to now,

  • this is what has happened.

  • What's the year to date, what's going on in this particular part of the year, from

  • the year to date, we've done this much, this much, this much, okay?

  • ROI: return on investment.

  • This is an interesting one because it's taken from business, it means if I take some

  • money and I put this money into something to make money because an investment is something

  • invest means investus, it means to put in a vest, I wish I had one on.

  • There are pockets you put it in and it's safe and secure.

  • So, when you have money and you don't just want to keep it in a bank and you want to

  • make the money larger, you put it in an investment.

  • Maybe you buy a house, maybe you buy stocks in a company, okay, and you get money back

  • from that.

  • Return on investment is how much money you get back from putting it in.

  • So, if I take 1000 dollars and I put it in, say, Apple stocks, I buy some Apple.

  • And a year later, I have 1,100, I had a 10% return on my investment, being 10% of the

  • money, I got 10% more money from putting it in Apple than keeping it in my pocket.

  • Business.

  • A return on investment can also be if I put energy into something, what do I get back?

  • Hm?

  • You have a relationship.

  • You have a girlfriend or a boyfriend, you spend a lot of time with them.

  • Do they take you out, do nice things for you, give you massages?

  • You're return on investment is very good.

  • Situation B: you spend a lot of time with them.

  • They drink, eat fish and chips on the couch, burp, and fart and that's all they do.

  • Your return on investment is very bad.

  • You're getting nothing for the time you're putting in.

  • You need to move on into a new relationship.

  • So, although this is a business term, you can use it.

  • A few of these can be used in different conversations and different contexts.

  • Let's look over here, moving up the clock.

  • ETA: I'm terrible, and many people will say that to me, they'll goWhat's your

  • ETA?” because literally likeWhen are you going to get here?” or when is something

  • going to happen?

  • ETA istime of arrivalbut it can mean when it something going to happen?

  • What's the ETA for the birthday, what's the ETAestimated.

  • They don't want the exact minute, they want an approximate, 20 minutes, 30 minutes, give

  • me some time to work with, alright?

  • If someone's pregnant, you can sayHey, what's the ETA on the baby?”.

  • They might goOh, probably March 19th or March 27th.”, estimate the baby will come

  • at this time, before the baby pops out.

  • Attention!

  • Okay, my bad Italian or whatever accent that was.

  • Attention, it means to somebody, sayPay attention”, attention K-Mart shoppers, oh

  • I shouldn't have said that because K-mart doesn't exist anymore, so nobody knows what

  • I just said.

  • But you can sayAttention, Amazon online shoppers”, it means I want your attention,

  • attention to you, please pay attention, look at this.

  • Attention (Att'n).

  • Hmm.

  • And two question marks.

  • It's not a question of whether I did my workwhich I did!

  • The question isWhat's in the bonus section?”, which you will find out.

  • Are you ready?

  • Let's go to the other board and have some fun.

  • But just before we do, quick review.

  • I like that.

  • Just before we doquick review.

  • It rhymes.

  • For your information, I'm going to tell you something.

  • By the way, oh did I forget, I should mention this as well.

  • Bring it in for you.

  • Non applicable, don't worry about it.

  • Be right back, hold on a second, I'm coming back.

  • In my opinion, of course, my opinion is always right.

  • Standard operating procedure, think McDonald's and those hamburgers.

  • Don't think too much about the hamburgers, but think about how they go from the back

  • to you.

  • Year to date, what have you done this year?

  • Return on investment, remember the relationship thing I talked about, right?

  • What are you getting back for what you're giving?

  • ETA, what's the estimated time of arrival?

  • When is this going to happen?

  • Att'n: pay attention.

  • And then, well you know, it's time.

  • Let's go see the other board, see how well you've learned this.

  • Hi, okay, before we go to the next screen, something I wanted to bring up, so I'll

  • bring it up now really quickly before we do our little test.

  • I mentioned that some of these things can be used verbally, that means you say it, and

  • some things are only done for writing, so I want to bring it up right now.

  • For instance, I want to bring this to your attention: att'n is only ever written, and

  • usually when you use that one, you put the person's name after.

  • So, you might sayAtt'n Mr. E.”, okay?

  • You never would actually say that one.

  • Ones you would say, so you're going to keep this in mind, for instance, ETA, people will

  • sayWhat's your ETA.”.

  • They will also say, in business, so this would be said in a private setting as well, it could

  • be written, but they will actually say it.

  • ROI will also be said, mostly by businesspeople.

  • You won't see the average person saying, so what's the ROI on that beer?

  • They won't say that unless, I don't know, they're joking, being really sarcastic,

  • but businesspeople will say that.

  • They will also say verballySOP”, because this takes way long to say, they might say

  • What's the SOP in this particular situation?” and it makes perfect sense.

  • Don't ever sayBRB”.

  • You can write it down, but if you sayBRBthey'll sayOkay, Urkel.”

  • Urkel is a very uncool guy from the 1980s, check him out, don't be that guy.

  • And no one's going to sayIMO”.

  • They'll say, “In my opinion”, but they will write it, but the other ones they will

  • say.

  • They will sayFYIand then some will sarcastically, likeFYI, the sun is hot!”,

  • not necessarily the same but people will say it in that kind of circumstance, okay?

  • Anyway, I gotta get going because we're going to go back to the other board, see you

  • in a second.

  • Okay, so listen, we're back and ooh, look at all that stuff on the board!

  • Ooh, we're going to have to look and shrink it down with maybe an abbreviation or an acronym.

  • So, let's go to the board first and some of you are like, really good and you have

  • it down, or you can do this mini-test for yourself before you go to www.engvid.com and

  • do the test.

  • What I want you to do is take a look here and look at what we can possibly change and

  • put those new abbreviations and acronyms in, okay?

  • So, if you pay attention here, you can also use this as a teaching aid for yourself.

  • You'll notice I've written this twice.

  • You can always go back and see the changes that I've made from one board to the other.

  • I did it so you could actually see what's here and what we've done to make it new.

  • Keep that in mind and use it as a teaching tool.

  • Go back, watch the video, and see howif you can figure out why the changes were made.

  • So, I'm going to give you a couple of seconds, okay?

  • For those of you who are jumping in now, go ahead, write it down, and you can jump ahead

  • in a couple of seconds.

  • And the rest of you guys, if you want, you stay with me and we'll start the process,

  • okay, of figuring it out.

  • Good.

  • Let's go.

  • So, the first thing we need to look at isMarcus bought a ticket” – sorry, “Marcus

  • bought a plane ticket to go to Japan on business.

  • When he got to Japan, he visited his friend Rino.

  • The ticket had a great return on investmentwink wink, that one's easy, on investment

  • with the added visit.

  • Rino was excited to see him and asked when he would arrive in Japan.

  • Incidentally, Rino said 'I will have to attend a party when you come.'

  • Marco said, 'that sucks badly!'”

  • Poor Marco does the better language.

  • We'll help him with that one.

  • Rino said, 'I think you are more important than a party.

  • I will meet you instead'.”

  • Now, let's outline the errors and the things that we should change and in the second part,

  • we'll actually make the changes.

  • Marcus bought a plane ticket to go to Japan on business.”

  • Straightforward.

  • When he got to Japan, he visited Rino.

  • The ticket had a great return on investment”.

  • Well, there we go right here, I will say, that looks like a thing we might want to change,

  • with the added visit.

  • Rino was excited to see him and asked when he would arrive in Japan.”

  • I think we can look at this one.

  • Incidentally, Rino said”, we're going to hit that, I think, “I will have to attend

  • a party when you come.'

  • 'That sucks badly!'”

  • You knew that was coming, because that was just horribly said.

  • Reno said 'I think you are more important than a party.

  • I will meet you instead.'”

  • Hm, that seems like it's okay, but I think we could change that one.Now, I've outlined

  • one, two, three, four, five things we can change.

  • So, what can we do?

  • Let's go to the secondthe other board and we'll make those changes, okay?