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  • You know we're hustling.

  • We're straight up hustling out here in these streets.

  • So it's time to make a return on all that you've invested.

  • Ayesha Curry here.

  • I'm a wife, mom of three, and an entrepreneur.

  • In building my business, I've learned a lot along the way.

  • So now I'm paying it forward to help

  • encourage, mentor, and motivate other deserving women

  • to take their own companies to the next level.

  • This is "Fempire."

  • Carlissa and Laken are identical twins, who run Worldgirls.

  • I actually found them after they sent dolls to my kids.

  • One doll actually looks just like my daughter.

  • They've created these dolls to diversify and allow

  • young girls to see a reflection of themselves when they play.

  • We need to build their brand awareness to get their name out

  • there, so the whole world knows about them.

  • I mean, it is Worldgirls after all.

  • Get it?

  • OK.

  • But anyway, no worries.

  • We're gonna work on that.

  • They've invested $100,000 on 3,000 dolls,

  • but have only sold about 100.

  • It's time to level up.

  • Bring 'em in.

  • Hello, ladies of Worldgirls.

  • How are you?

  • Nice to meet you.

  • You were number one on our list.

  • Oh, thank you.

  • And so when you got the dolls--

  • Twin sisters from Brooklyn created these dolls.

  • These are so cute.

  • I got it, and I loved it.

  • And my girls loved them so much.

  • So thank you for sending it to me, really.

  • What was your biggest motivation in starting your business?

  • I think number one is really leveling the playing field.

  • And so we came up with the idea in high school.

  • Wow.

  • We were looking at a stack of fashion magazines--

  • saw the same person, the same face, the same story,

  • the same narrative.

  • And we said, something's gotta give.

  • Worldgirls is about bringing girls together, celebrating

  • one another, and having their stories intertwine

  • and interconnect.

  • Very cool.

  • Our first three dolls are the Explorer, the Rebel,

  • and the Scholar.

  • All great traits.

  • We just love women like you, just warrior women--

  • just amazing women, seriously.

  • Thank you.

  • How much have you guys invested into your business?

  • Aside from the $100,000, our blood, our sweat, our tears,

  • our years--

  • everything, basically.

  • Yes.

  • That's the stuff you can't put a number on.

  • And I know sometimes I feel defeated.

  • I have those moments where I-- you really do want to give up.

  • And then something happens, and you keep going.

  • Have you ever had one of those moments

  • where you just feel like, ugh, I want to give up?

  • At every step of the process.

  • Even just-- I don't know if I can talk about--

  • You can talk about anything.

  • I actually visited a toy store, and I was

  • going to look for the buyer.

  • And the associate was, like, I'm sorry.

  • This is actually the worst possible time.

  • She just kept saying this is the worst possible time.

  • I mean, I had a breakdown.

  • I had a breakdown.

  • Oh, no.

  • Because, again, you got another "no."

  • How do you guys keep going through all of the hard times?

  • I mean, it's a blessing and a curse, but we have each other.

  • You guys have, like, twin telepathy?

  • Yeah, I mean, kind of.

  • I love these dolls.

  • But if nobody knows about them--

  • Right.

  • So let me help you out with that.

  • Thank you.

  • Come with me.

  • This is Lauren Auslander.

  • Hey, Lauren.

  • Hi.

  • Hey, Lauren.

  • So Lauren has clients like Jessica Simpson, who

  • has a billion dollar business--

  • Zooey Deschanel, Keke Palmer, just to name a few.

  • So she's going to chat with you guys

  • about how to grow your brand.

  • So the first thing I think you guys always need to think about

  • is, you want to really get to know your audience.

  • Those are the people who are looking for this product

  • already.

  • We know that this doesn't exist in the marketplace.

  • This is unique.

  • So these people are people who are out there thinking,

  • I want something like this.

  • I want to teach my kid about this.

  • I want to teach my students about this.

  • So you want to come up with who those groups are, and then how

  • you can actually get to them.

  • There's so much to learn.

  • The dolls are amazing.

  • The packaging is amazing, the web site's amazing.

  • It's all there.

  • We just need to figure out how to amplify

  • your brand to everyone.

  • Exactly, exactly.

  • Do you guys have any questions for Lauren?

  • I'm a little scared deep down, because it's a lot.

  • You're in a vulnerable position.

  • How do you overcome that fear, essentially?

  • You guys have nothing to be afraid of.

  • No easier said, than done.

  • But there are a hundred "no's" before there's a "yes."

  • You have to have confidence.

  • This is incredible.

  • I think this was so refreshing.

  • 100%.

  • We're feeling amazing.

  • You know I really believe in these dolls.

  • So I'm actually going to be putting the dolls in my Holiday

  • Gift Guide.

  • Yes.

  • That's so cool.

  • I think it's going to be so awesome.

  • Ayesha, thank you.

  • Part of having your name out there is actually being there,

  • right?

  • So we've made arrangements with The Toy Association for you

  • to exhibit at the Toy Fair in New York City.

  • The Toy Fair in New York is the largest toy trade

  • show in the northern hemisphere, and they bring together

  • 30,000 toy professionals, from around the globe, actually.

  • I know you told me the story about going into that store

  • that one day and feeling really defeated.

  • So we've actually gotten in touch with--

  • that one, not two, not three-- five local toy

  • stores in New York that are interested in carrying

  • your product.

  • It's going to be so good.

  • Don't cry.

  • Oh, my God.

  • Don't cry.

  • This is all good.

  • I want to thank you, Ayesha.

  • They're happy tears right?

  • It's going to be amazing.

  • I feel great.

  • So it's time to make a return on all that you've invested.

  • I want you to pack your bags up, to be on QVC.

  • You guys are going to have the opportunity

  • to sell Worldgirls live on TV!

  • I'm so excited for you!

  • I think you guys need to head out

  • to go call your manufacturer, because things just got real.

  • Ayesha, thank you for everything.

  • You are our number one mother, entrepreneur, inspiration.

  • You have changed our lives, and we will always, always

  • remember and never forget.

  • If I had to place a bet, I would say

  • Worldgirls is going to end up being

  • distributed all over the world.

  • QVC!

  • First of all, you're going to love the doll,

  • but you're going to fall in love with the sisters.

  • Let me tell you what you have left, less than 500

  • left, each, to go around.

  • And then that's it.

  • I just love them.

  • They make me so happy.

  • They're so cute, I die.

You know we're hustling.

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'Fempire': Ayesha Curry Surprises Twins with Life-Changing Opportunity

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    林宜悉 posted on 2020/07/03
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