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you're going to get killed, This'd isn't a threat.
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This is an instagram message that I got to warn me, because last week I decided to visit the most dangerous region in the world, Central America.
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When it comes to labels, this area has a lot of them.
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Take Honduras, for example.
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People call this country the world's most dangerous country.
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The airport, the second most dangerous airport, the city, the homicide city.
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And because off labels, not many tourists come here.
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The airports are not the busiest, and the beaches are quiet.
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This'll is the label trap.
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We assign negative labels to other places, and these labels stick for years and decades, even when things improve.
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If you look at the statistics, you'll see that Honduras crime rate, no matter how high, has been on the decline 26% in the last year.
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And I bet you didn't hear that in the news.
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The crime rate has been cut in half.
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This is really tangible improvement here and around the world.
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Objectively, this place is not the world's most dangerous country.
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How many times have you been mugged?
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One in Honduras?
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One.
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Yes, one in how many years in 39 years.
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39 years.
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Crime does exist in Latin America.
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This is a fact that you must be careful here, but it's mostly gang related, not tourist related.
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This'll is why this video is important because places like Honduras have a lot to offer beyond the labels take their cities.
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For example, just a simple 20 minute drive from the capital.
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You come to a place where every wall is a piece of park that makes a great instagram.
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This is the Instagram capital, like the unique food off balance, like the world class, coffee exports and world class islands.
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Negative labels not only hurt me and you, they hurt entire countries.
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They heard this person and this person who live off of tourism.
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So forget the labels and come visit Theo.
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Your country had labels to most dangerous country, most safe country.
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The one thing for sure is that most labels are wrong.