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capitalism, sexism, ignorance.
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This is the story off a terrible, terrible marketing campaign.
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See, I have just arrived home in Israel, and as I took the train home, I saw this on an ad campaign that I couldn't believe was a real thing.
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I'm gonna play the ad for you, but I'm gonna block the company name because they don't deserve any more publicity's.
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Are you ready?
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Basic.
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Basic.
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Basic?
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Yeah.
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When I saw that ad, I was angry.
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How could that be okay in today's world?
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And it wasn't just me who was angry pretty much everyone.
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That side got angry as well.
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Israelis got angry because the ad compares Israel to Iran.
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And we all know there's a major difference between the two.
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Muslims in Israel got angry because this obviously disrespects an entire religion and women got angry because this ad suggests this means freedom, and this means no freedom.
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It assumes that the last close you have, the more free you are and that he's an insult to every woman's choice.
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Look, I would never care about this topic.
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It was a one off mistake or whatever, but it's not.
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This is a systematic problem to produce these ads.
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Many people have to come up with the idea.
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Others have to approve it.
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Others had to film it and many others have to market it and no one stopped it from going online or slapping it on.
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Building this'll is the real problem where ads like this have to go through so many people and so many people think it's OK.
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Look, even if there is a little bit of truth in the ad and there's a lot that is not okay in it, it is not OK to disrespect an entire country, an entire gender or entire religion just to sell a T shirt.