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  • (Sharply exhales)

  • Apology video time

  • I've made a severe lapse in my judgement

  • I have no excuses here today

  • i have no idea

  • how I'm gonna record this video dude

  • JAMES CHARLES

  • legendary apology to

  • TATI

  • now with 47 million views

  • gOdDaAmMnN

  • up on its way to becoming

  • the most viewed apology video

  • of all time

  • almost beating Logan Paul's

  • So Sorry for my severe lapse of judgment

  • 55 million views

  • I bet Logan is actually hurt about that dammit

  • My apology video isn't number 1

  • most people would be like "oof, finally, people moved onto another"

  • I don't know I'm just joking

  • anyway ehhh *funny laugh*

  • now I think it's safe to say that people didn't like this apology video

  • not just from losing what is it now, over 3 million subscribers

  • but for having 3 million dislikes on the video

  • and I always say just come to me

  • if you need to make an apology video just come to me

  • so this doesn't happen alright

  • WhEn WiLl YoU lEaRn

  • *higher pitch* WhEn WiLl YoU lEaRn

  • so, therefore, we will go through what's wrong with this apology video and what's right about it

  • *whispering* spoilers, not much

  • so without further ado

  • TEA TIME YAYYY TEA TIME

  • *giggling like a child* hehehehe hEE-hEe

  • Hi all

  • Now James is doing the classic 'I'm just gonna turn on the camera and talk for 8 minutes'

  • Which I can appreciate in the sense of at least, you know, he doesn't have a script,

  • He's just speaking his emotions

  • But at the same time... you have a lot of people angry James.

  • You want to be clear and concise on what you're gonna say.

  • Generally if you want to get a message across, any message ok, the number 1 rule of information is,

  • The easier the message is to say, the quicker it will spread.

  • Right?

  • And to just turn on the camera and 'blah blah blah' isn't gonna do that.

  • Ok!

  • james: James here. um. i'm currently travelling abroad and just woke up

  • but i wanted to sit down and make a video addressing everything that's going on right now

  • um...

  • OK so far we're 15 seconds in and he's said nothing that we can't already tell by just watching this video.

  • alright

  • you just woke up?

  • hey guys I just woke up

  • from my hair

  • can u tell??

  • even though I apparently sleep with earrings on

  • So that makes no sense.

  • james: i owe everybody an explanation but most importantly i owe two important people an apology.

  • to Tati and James

  • Westbrook

  • I'm sorry. for everything that is going on/everything that i've put you through over the past few weeks.

  • *felix laughing* he looks like he's about to sneeze

  • What is that?

  • ehh that's great

  • james: over the past few weeks.

  • *pewds laughing again*

  • I love that.

  • God damn he speaks slowly.

  • aGAIN, If you want the message across, you Might wanna Be a little Quicker!

  • So he apologized to Tati, which in a way it's big of him to do

  • But at the same time it just kind of reaffirms everything she said

  • You know if you make a mistake, apologizing is the right thing to do without a doubt

  • But if you made a mistake with someone else, when people don't really know what happened,

  • to just flat out apologize seems to me like everything they said was right.

  • james: I met Tati and James almost three years ago now

  • when I was first coming into the industry and when I had no friends and nobody to talk to or look up to

  • and Tati very quickly took on a parental role with me

  • because she knew my parents were across the country, and....

  • come on James

  • I think another thing worth mentioning here is that this video has MORE views than Tati's video

  • so I understand that he's trying to explain some context behind the situation, of how he met Tati,

  • what if you don't know who Tati is?

  • It is just so bad

  • james: a lot of my-- most of my career over the past few years has been about me making mistakes

  • and trying to learn and grow from them

  • and I haven't always done the best job of that

  • Hey James,

  • I guess we're not so different, you and I.

  • Can't really be too harsh on him

  • *chuckles*

  • james: Um, but I haven't always tried.

  • .....

  • WELL TRY HARDER!!

  • I was really curious about James' past controversies because I don't know anything about him

  • But Tati said something about his Ebola scandal

  • so

  • What did he do

  • This was last year. "I can't believe we are going to Africa today omg what if we get Ebola"

  • "James we're fine we could've gotten it at chipotle last year"

  • ..whut..?

  • WHAT

  • let's keep watching.

  • james: I know there's a lot of people watching me and that a lot of people look up to me as a role model

  • and I- I- I hate

  • knowing that I disappointed

  • not only them but most importantly

  • two people that have been role models to me.

  • doing this.

  • um...

  • I wish I could say that this is the last time I would make a mistake

  • but it won't be

  • *laughing* god

  • What a train wreck [lmao]

  • You know, if you're gonna apologize, maybe it's not best to lead with

  • "I'm gonna make more mistakes guys"

  • Like, before anyone's even seen that you have made any effort to improve that you've made to improve

  • "I'm still gonna make more mistakes guys!"

  • This is just adding more fuel to the flame at this point.

  • 'I'd be lying if I said I'm still gonna make some oopsies, guys'

  • I know that I'll disappoint people

  • more and more as I continue to learn and grow every single day

  • I have a long way to go

  • a very long way to go

  • *laughing*

  • I like how he -- it seems like he catches himself smiling there

  • and then he's like "oh god. I need to follow up with a *slow exhale*"

  • james: very long way to go

  • *slow exhale*

  • HERE'S where you say, "I'm still gonna make mistakes," After you've acknowledged that you're trying to improve.

  • Not before!

  • Jesus Christ!

  • james: and be the best version of me that I possibly can be

  • I know I'm not perfect, I'm still gonna make mistakes

  • pewds: so stupid.

  • james: And I'm sorry. For that.

  • In regards to the Coachella situation, with the brand deal and the security guard,

  • I've already told my truth about this twice

  • um

  • and instead of

  • talking about it for a third time and explaining it and going into detail and pulling up receipts

  • it doesn't matter.

  • iT DoESN't mAttER

  • it.. does matter, James

  • I've tried my best to look into this drama, I have no idea what happened okay

  • People don't know what happened so you might wanna address it, ok.?

  • Just because you've said it twice doesn't mean that everyone's already heard it ok?

  • Clearly you have a lot of new eyes on you here, you want to treat this video as if someone completely new to you,

  • who's only heard about you from this scandal,

  • and give the context from there!

  • Just saying that you've already explained it doesn't mean anything

  • james: I understand that no matter what I say--

  • And then he follows it up with probably the dumbest line he could say,

  • one of the dumbest lines I've heard, in an apology video

  • james: Um, and I understand that no matter what I say or do,

  • there's always gonna be people that don't believe me

  • and will think that I am lying.

  • YES!

  • Yes you're not wrong but why on God's Earth would you say that?!

  • That's like, insulting these people that you're trying to persuade in your apology!

  • *laughing*

  • You have all these new eyes on you

  • that are gonna look at you strictly critically,

  • and to say "it doesn't matter what I say you aren't not gonna believe me anywayy"

  • Like, yes technically you're not wrong.

  • People are very riled up right now and in a way it probably doesn't matter that much what he says

  • But at the same time to say that is such a dumb idea.

  • There's plenty of things like "yes, technically you're right, but to say that in this context is a bad idea".

  • is a BAD IDEA james

  • james: And that's okay.

  • um, at this point the truth ... really does not matter.

  • Even worse, following with "the truth doesn't matter"

  • you're all just so wrong about me

  • then tell us

  • tell us, people don't know, they haven't heard you talk about this

  • he talks about how, the boy situation

  • where he has been hitting on a bunch of straight people

  • he has been very public about this and he is saying i wish i wasn't public about it

  • instead of saying i wish i didn't do that he just says i didn't tell people i did that

  • GREAT IDEA!

  • James: boys have been a topic that i've talked a lot about on my social media journey

  • and it's a topic that i wish i hadn't

  • people think what you did was wrong , to say you wish you didn't tell people 'bout it

  • instead of acknowledging that what you did was wrong is really strange

  • James: but coincidentally enough Tati really was one of the people to sit me down

  • and tell me how it looked from the outside

  • James:Umm

  • and let me know, hey talking to these boys might get you in trouble one day(OH BOY WAS SHE RIGHT)

  • and she is right

  • in regards to

  • so he just brushed through the whole boy situation without any acknowledgment of that being wrong

  • GOOD JOB!

  • James: My own mother, umm

  • Wut

  • James: I know you want to defend me and

  • *wat da hell laugh*

  • James: go off on comments but i ask that you

  • don't

  • W H Y W H Y W H Y

  • why are you addressing your mom

  • is this how he talks to his mom, they don't text each other, they don't call each other

  • they just talk through his Youtube channel

  • *confused laugh*

  • no matter what is anybody saying or commenting or talking about,

  • Mom I need you to know

  • *precious pewds laugh*

  • that youre the most important person in my life

  • sorry I know that this is not a laughing moment but it seems like he wanted to round this up on an emotional part

  • and bringing up your parents when you've disappointed

  • its obviously going to hit anyone really hard

  • that's just how I interpreted this I can't understand why else he would just

  • bring up his parents maybe to get some sympathy I don't know it's really weird

  • An apology video should be to the people you're apologizing to

  • and that you're an amazing mother

  • and I don't know what I would do without you

  • pewdiepie: Well she clearly didn't do a good job

  • james: and I'm so grateful for everything that you've done for me

  • and the lessons you have taught me

  • and..

  • and everything that you continue to do for me and my brother

  • and.. I need you to know that

  • I NEED YOU TO KNOW THAT

  • alright, ok, chill out james

  • and the same thing goes for Tati

  • as well

  • who is an amazing person

  • What goes to Tati? i already forgot what he said

  • he speaks so goddamn slowly

  • mY goD

  • Don't waste peoples time

  • I watched it-- oh it's 7 minutes, it feels like an hour

  • james: and truly does want the best for everyone around her

  • I wonder how many people actually watched the whole thing

  • I doubt many people did, its so boring

  • my GoD

  • I'm so disappointed in myself.. That I..

  • hurt her

  • *breathes*

  • pewdiepie: end the video james

  • james: um, a lot of times that I've had to address things in the past,

  • pewdiepie: ohmygod it keeps going

  • james: I've acted out of impulse

  • and I've gone off

  • ThEn WhaT the HeLL is ThiS

  • how is this not an impulse

  • a lot of other times I got in drama, I acted on impulse

  • You uploaded this the day after