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  • he's a review from BBC Learning English Hello and welcome to News Review the program where we show you how to use the language from the latest news stories in your everyday English.

  • Hello, I'm nail.

  • Joining me today is Dan.

  • Hi, everybody.

  • Okay, so what's our story?

  • Our story is about sexism in advertising.

  • Okay, Sexism in advertising.

  • Let's find out some more from this BBC Radio Four News bulletin The Advertising Standards Authority has signalled its readiness to ban commercials which perpetuates sexist stereotypes.

  • Examples given by the authority include ads which show women having sole responsibility for cleaning and men failing to carry out simple household tasks.

  • The essays Chief Executive Guy Parker said portrayals, which reinforced outdated views of gender roles, can play a part in causing inequality.

  • So the UK Advertising Standards Authority, which is the organization that controls what you can and cannot show in an advert, is creating new rules about how men and women are shown in advertising.

  • For example, if you have an advert that shows the woman doing all the cleaning, the A s a believe that these kind of ads keep gender inequality in society.

  • So Okay, well, you've been looking at this story across the various news websites, and you've picked out three words that you think we need to be able to talk about this story and use in our everyday English I have.

  • Indeed, three words are watchdog, perpetuate and unveil watchdog perpetuate and unveil So that 1st 1 watchdog, What's the headline?

  • So the headline comes from the International Business Times and says Watchdog pulls the plug on sexism in British adverts.

  • So what dog meaning an organization responsible for making sure people maintains standards and follow the law Now, Dan, what dog dogs would have dogs got to do with this?

  • Well, you and I'm sure many of our listeners will be familiar with a guard dog.

  • That would be a dog that keeps the house safe from burglars.

  • Now, in American English, Guard Dog is synonymous with watchdog, and they used it to interchangeably.

  • So like a guard dog which keeps your house safe, a watchdog is a person or organization that keeps an eye on things and checks that people are following the rules.

  • But there's no actual dog.

  • There's no animal.

  • It's a metaphor.

  • Yeah, exactly.

  • Okay.

  • And this word is not the official word, is it?

  • So the organizational, the agency, whatever is not called watchdog is something that's used in the media to describe that kind of funk.

  • Absolutely.

  • The word is a is a function.

  • It's not the name of the company itself.

  • The companies will have different names, something something.

  • Standards, authority, standards, agency, whatever.

  • But it will be referred to by people as a watchdog.

  • Yeah, we actually have a watchdog on our team.

  • Yeah, we Before we put any content out online, it is checked by our duty producer, and they are the watchdog for the day.

  • So they check the spelling the grammar, and they make sure that everything is correct before we send it out online.

  • Yeah, and they have a nasty bite.

  • They do indeed.

  • Okay, let's have a look at our second headline.

  • Our second headline comes from Male, a male online and says adds that perpetuate sexist stereotypes to be banned in the UK Perpetuate.

  • Make continue, that's right.

  • Now this is a Latin rooted word, and the original translation is lasting and because it's a Latin rooted word exists in Latin languages Spanish, French, Italian and Portuguese.

  • But more interestingly, because it's a Latin word.

  • It therefore has eyes slightly more formal in English.

  • At the sort of the regular word would be to keep going or to maintain on.

  • What I really like about this is it has a beautiful word family.

  • So the verb is to perpetuate The adjective is perpetual.

  • For example, perpetual love for perpetual motion on the noun phrase is in perpetuity.

  • Now notice the pronunciation difference perpetuate perpetual in perpetuity.

  • So, for example, when you promised to marry someone, you might promise to love, honor, and obey them in perpetuity.

  • However, the man on the street is unlikely to walk around saying in perpetuity for everything.

  • It's a bit ridiculous, so they might use forever everlasting.

  • Yeah, and things of that nature exactly.

  • Okay, let's have a look at our final headline.

  • Our final headline comes from the Guardian and says, Standards Body unveils plan to crack down on sexist advertisements.

  • Unveil, Make known for the first time.

  • Exactly Now, on a place after you.

  • OK, so this word again has got ah, an element which it could be slightly confusing veil.

  • That's right.

  • Now, I thought the veil was some kind of like cover or curtain where you're exactly right.

  • It is.

  • And the first part being un is the prefix, which means not so not cover or uncover.

  • So, like a magician or an inventor, they would physically reveal the thing that they want to show to people so they would uncover him.

  • However, these days, especially in newspapers, it's used as a more of a metaphor.

  • And it means to formally show something for the first time.

  • For example, a building or a footballer.

  • Yes, you often hear, uh, whatever club, let's say Rael Madrid.

  • They have a new superstar player and they are unveiled.

  • It doesn't mean the player is standing behind a curtain and they full it open, and suddenly the player is there.

  • It means they're being introduced to exactly so the physical one would be reveal or uncover on the metaphorical synonym would be to introduce.

  • Okay, well, before we recap the vocabulary, of course we have our Facebook challenge.

  • We asked the following question.

  • Old fashioned sexist ads are to be banned in the UK, which of these words is not a synonym of old fashioned.

  • Is it a archaic?

  • Be outdated or see time honored on How was the response?

  • Well, I'm looking at an overwhelming number of seas so well done that is the correct answer and well done.

  • To John Teacher for explaining See is correct, because choice B and A have negative meanings.

  • But see has a positive meaning.

  • Well done, John Teacher and everybody else on the page.

  • But I'd like to also say quickly to towelhead, thank you very much.

  • Still ahead.

  • I really liked what you wrote.

  • I hope I get a wife like her so strong, referring to the picture that we put with the post of the lady lifting a couch while doing the hoovering.

  • Fantastic.

  • Okay, Dan, Quickly now just recap.

  • Vocabulary certainly So First of all, we had watchdog organization responsible for making sure people maintain standards and follow the law.

  • Then we had perpetuate to make continue and finally unveil make known for the first time.

  • If you would like to test yourself on today's vocabulary, there's a quiz you can take on our website BBC Learning english dot com, where you can find all kinds of other activities in videos to help you improve your English.

  • Thanks for joining us and good bye bye.

  • He's a review from BBC Learning English.

he's a review from BBC Learning English Hello and welcome to News Review the program where we show you how to use the language from the latest news stories in your everyday English.

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B1 perpetual sexist unveil advertising headline latin

Sexist advertisements to be banned in the UK: BBC News Review

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    林宜悉 posted on 2020/07/01
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