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- [Man] Retail sales is a measure of purchases at stores,
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restaurants, and online.
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This type of spending is a big deal.
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Although it makes up a relatively small portion of GDP,
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it's an important driver of economic growth because retail
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sales affect more than just retailers.
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They create a ripple effect throughout the economy.
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That's why analysts and economists are paying close
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attention to this monthly indicator as a way to gauge
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whether the economy at large is recovering.
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Here's how the retail spending ripple effect works.
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When consumers spend at stores,
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their stores order more merchandise,
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which means manufacturers produce more
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and order more raw materials.
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So when consumers open their wallets,
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the economy tends to run smoother.
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And this type of spending adds up retail sales have been
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growing for decades except for a short dip
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around the last recession.
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Between 1992 and 2018
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retail sales have almost tripled from $1.8 trillion
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to 5.3 trillion.
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This includes auto sales, sales at clothing retailers in
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general merchandisers like department stores,
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food and beverage sales, and e-commerce.
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During the pandemic.
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Some of these categories have struggled more than others.
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Auto sales declined sharply as lockdown swept across the
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country in March and April.
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- The biggest component retail sales is spending on new cars
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and also spending on gasoline.
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Now those two categories have been really hard hit in the
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coronavirus pandemic because people are not commuting.
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So they're not spending on gas.
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And also because there's been so much fluctuation in the
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labor market, people that are sort of less inclined
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to buy a new car
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because they might not necessarily be sure if they're going
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to have a job next month.
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- [Man] Many brick and mortar clothing
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retailers and department stores saw sales all but
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disappear during coronavirus lockdowns.
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In April spending on clothing was down
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nearly 90% from the previous year.
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Neiman Marcus, JC Penny and J crew,
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which were all under pressure before the pandemic hit,
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have recently filed for bankruptcy.
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- Well, the coronavirus pandemic
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took a huge hit on retail sales
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purely because people was stuck at home.
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You know, they had to stay in their houses
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due to the due to the
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spread of the virus.
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So really the only areas that we saw much spending
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were on food.
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- [Man] Sales for food and beverages,
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haven't been as deeply impacted.
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While spending at bars and
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restaurants has gone down,
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people have been stocking up at grocery stores.
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- Spending of bars and restaurants has been hit really hard.
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I mean, a lot of places did manage
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to continue to provide takeout
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and curbside deliver and so on.
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But what we did see was a big bump in March when people were
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stocking up, you know,
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they really wanted to fill their shelves in preparation for
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the shutdowns.
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- [Man] Spending online however has accelerated.
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Consumers increased online purchases
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in April from the same period last year,
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boosting online retailers by more than 20%.
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- Well every month that this the, you know,
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the coronavirus has been on
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we've seen a greater share of retail sales
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at non store retailers.
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Like for instance, amazon.com for many people,
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the only option that they have
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to buy certain products is to go online and spend online.
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- [Man] More recently,
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there have been signs that retail might be recovering.
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The retail sector lost almost 2.3 million jobs in April,
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but added nearly 370,000 back in may.
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- And the hope is that that will continue as people kind of
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start to get out and about and to,
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to recover and to spend more money after the,
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after the shutdowns or essentially the last phase of the
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recovery will be people going back into stores, into malls,
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into enclosed spaces and feeling comfortable.
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- How confident consumers feel about going out and spending
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money safely will help determine how quickly retail sales
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might improve and ripple around the economy.