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There's a scene in A Christmas Carol where a couple charity workers visit Scrooge's
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office looking for donations.
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Of course, Scrooge gotta Scrooge, so he kicks them to the curb.
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Ebenezer with all the money in the world, can't spare a dime.
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That should feel counterintuitive to us, but as the audience, we nod our heads and think,
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“yup, that makes sense.”
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Dickens didn't invent the trope of the cruel, greedy rich guy, but he sure popularized it,
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and there have been countless examples since: Montgomery Burns, Mr. Potter, Gordon Gekko,
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Smaug the Dragon, the Lannisters.
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The idea that one's wealth is inversely proportional to their empathy is a staple
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of fiction, but is there a basis in reality for it?
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Does having more money make you meaner?
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And if so, what can be done about it?
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If I asked you “why don't you give away more money to worthy causes?”, what would you say?
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I'd guess we'd all have a response along the lines of “I don't have enough money.”
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That sounds reasonable on its face.
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But what if I told you that research suggests having more money makes you LESS generous?
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A study by the Chronicle of Philanthropy found households earning 50 to 70 thousand dollars
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gave 7.6% of their discretionary spending to charity.
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Those earning $100,000 gave 4.2%.
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And those who made over $200,000 and lived in a zipcode where 40% of their neighbors
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earned the same gave only 2.8% to charity.
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And a University of Notre Dame survey found that Americans below the poverty line were
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twice as likely to give up to 1% of their entire income to charity compared to those
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above the poverty line.
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Researchers at UC Berkeley conducted an experiment where subjects were asked to rank themselves
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on a socio-economic scale from low to high.
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Then they were given some cash and asked how much of it they'd consider giving to a stranger.
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Again, people who identified themselves as lower-class, gave away 44 percent more on
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average than their higher ranked counterparts.
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Perhaps you've heard about the famous “giving pledge” campaign initiated by Warren Buffet,
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Bill Gates, and other billionaires.
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In an inspiring move, they are trying to convince other super wealthy families to give
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away half of their fortune over their lifetime.
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But, sadly, out of the hundreds of thousands of ultra-high net worth individuals in the
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world, only 187 have signed the pledge in the 8 years since the campaign started.
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There's no denying there's a “self-preservation” streak when it comes to amassing wealth.
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Money doesn't just make us more possessive, it can also lead to obnoxious, arrogant social behavior.
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Take one study that watched 100 random partners play a rigged game of Monopoly.
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One of the two players started with double the starting cash, collected twice as much
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when they passed “Go”, and rolled more dice.
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These advantaged players demonstrated more visible displays of victoriousness
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like dominant physical gesturing and loudly moving their pieces around the board.
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They even ate more pretzels that were specifically located nearer to the disadvantaged player.
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When asked afterwards what factors led to their success, many of them pointed to some
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sort of inherent skill rather than the obvious fact that the game was heavily tilted in their
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favor from the start.
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It's like their brains had to find some sort of self-affirming justification for unearned privilege.
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Even pretend-wealth can turn nice Aunt Sharon into a cutthroat real estate baron!
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What's going on here?
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What is it about wealth that can turn even the best of us into an un-caring Scrooge?
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One of the major factors is the connection between wealth and power.
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The greater your wealth, the more advantages you have in life and the more power you have
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over situations, circumstances, and people.
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That boost in our sense of power holds a key to this phenomenon.
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In a study at McMaster University, subjects were split into two groups - one primed to
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feel powerful by recounting a situation where they were in charge - and one was not.
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Those feeling more powerful were far less likely to exhibit what neuroscientists call
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“mirroring,” our subconscious copying of others' behaviors and moods.
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Laughing when others laugh.
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Feeling tension in the room when someone says something inappropriate.
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Getting choked up watching someone else cry.
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Mirroring is a vital skill that allows us to adapt appropriately to the people around
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us, and fit into social situations.
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And it is an essential building block to allowing us to feel empathy.
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If you're wealthy, or hope to be one day by watching Two Cents videos, this might be
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a bit alarming.
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But fear not!
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Now that you are aware of some of the dangers that come along with wealth, there are steps you
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can take to build empathy and remain generous now matter how much money you have.
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For starters, don't isolate yourself or surround yourself with only your wealthy friends.
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Wealthy individuals usually live physically further apart from others, and when they socialize,
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it's with people at their same income level.
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But studies show that wealthy people that live in economically diverse neighborhoods
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give away twice as much to charity than those that don't.
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So where you live makes a big difference!
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And the same guys that did the monopoly study also found that experiencing nature can make
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us more generous.
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The feeling of awe when you look up at the stars or over a vast, expansive landscape
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makes you feel less important and therefore more likely to help someone else out.
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So take a hike, Ebenezer!
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Wealth isn't evil.
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Or good.
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It's a tool that can impact the world in ways beneficial... and terrible.
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As you journey towards a more prosperous future, don't forget to protect yourself from the
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emotionally numbing effects of wealth.
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For example, you can set a specific percentage of your income to give away - no matter how
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much you make.
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And try to actively seek out situations that will connect you people that aren't like you.
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It'll help make sure you own your money… and it doesn't own you.
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And that's our two cents!
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If you give to charity, how do you decide how much? And how do you stick to it?
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Let us know in the comments.