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  • Welcome to Mercedes-Benz at the 2020 CES!

  • The technology is of course the substance and the core for a future vehicle like this,

  • but the beauty, the aesthetics, is just as important.

  • The Avatar film is focused on the ideas of sustainability and our connection

  • to nature as human beings and how we have to defend that.

  • I'm a finance guy by training, actually. So I know that resources are always limited,

  • including those of our planet.

  • To preserve nature many things need to change

  • and we are determined at Mercedes to take responsibility.

  • The more we learned about what each other were trying to do, the more it seemed like a natural fit.

  • It's all about authenticity. And the team that Jim has at Lightstorm has been about pushing technology,

  • you know, not taking no for an answer. We get that next frontier and

  • create an experience that is second to none.

  • And of course that's the core of our purpose principles, an inner unrest for what's next. Our founding fathers

  • I love that. I love the inner unrest idea!

  • Mercedes-Benz has always been a technology and a luxury brand

  • and it is time to bring luxury and sustainability even closer together.

  • Are you ready?

  • For us as designers, it's a dream come true.

  • Doing a car that is actually inspired by a sci-fi or a fantasy movie like Avatar.

  • We created something that is super in harmony with nature and actually the thing

  • that merges the car and driver into almost a living organism.

  • With this element, actually you feel it going up and down like a heartbeat, like a breathing.

  • So actually that thing comes alive and then it wakes up to the entire car.

  • And so we are actually merging a physical drive with a virtual experience bringing you into the

  • world of Pandora, but also showing the beauty of our Planet Earth.

  • My main thing in life right now is sustainability. And I mean true sustainability.

  • How are we going to do this? What's our future going to look like?

  • And so I think tonight is all about the future.

  • I salute you and your company for the commitment that you've made to that aspirational future.

  • To me when I look at this car here, I see a beautiful car

  • and I love cars and I see so many amazing, innovative things,

  • but I also see the physical manifestation of a philosophy, and that inspires me.

  • We believe that aiming high and thinking ahead is paramount in this process,

  • in this transformation we are in.

  • We believe that inspiration and fascination are the most powerful drivers for change and progress.

  • Our way is sustainable modern luxury, our tools are technology and innovation.

Welcome to Mercedes-Benz at the 2020 CES!

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Mercedes-Benz VISION

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