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  • You ask a girl and a Japanese girl in Japan what their hobby is

  • sometimes they'll say like, "Oh, Disney is my hobby," "Line characters are my hobby,"

  • and they start collecting things.

  • For you as a business, to essentially say, "No, you can't film there. You can't post about us online."

  • You are denying yourself free advertising.

  • Japan has an obsession and it's something not quite talked about.

  • Compared to other countries around the world, the Japanese have a quirky infatuation with collecting things.

  • From anime figurines, to kawaii fashion items, to specific characters from games or TV shows,

  • this passion Japan holds for finding the best of the best from a category they have so much love for,

  • is what drives Japan's tactics for sales: by integrating social media.

  • This collector culture in Japan has led to the opening of themed cafes,

  • shops, and collaborations between brands and companies alike,

  • turning this obsession with collection into a well-known hobby.

  • It's so cute!

  • This is one thing I love about Japan. Is it a healthy obsession?

  • Well,

  • if you can fit a huge collection of items into your tiny Japanese apartment and not mind clutter,

  • then I say whatever makes you happy.

  • So in Japan a lot of people like to collect things.

  • That's like a hobby for some people.

  • If you ask a girl and a Japanese girl in Japan what their hobby is

  • sometimes they'll say like, "Oh Disney is my hobby."

  • "Line characters are my hobby."

  • and they start collecting things.

  • You know those things called eita bags

  • or ita bags? (Oh, yeah!) So people like pick a character and then they start collecting them.

  • That's kind of like their hobby. They collect that specific character and they decorate their bag with them and then they like,

  • you know, deck out their house and their phones and everything with that specific character. So that's kind of a thing in Japan.

  • So like at Apeach, I feel like that's a very similar because they sell a lot of merchandise there.

  • We find ourselves at the new Apeach cafe in Omotesando,

  • a hop and skip away from Harajuku. Apeach is a character loved around Asia,

  • but originated from Korea.

  • This cute peachy pink character is an example of a collector item

  • that would match perfectly with someone's stash of kawaii merchandise. Oh! cute

  • One thing I noticed while living here is a lot more shops and cafes are smart and

  • Accepting customers who want to film take photos or promote the brand they love so dearly across social media platforms

  • We are at a peach cafe right now. And there's tons of merchandise comes of peachy type things

  • So everything's peach peach peach peach, but nothing really smells like peach and a crowd. I might not taste like peach

  • I don't know what we're gonna have to try it out

  • Alright so I'm gonna try the Frappuccino first. Oh, it's so cute. It's very squishy. Oh

  • My god

  • That tastes like real peach. They taste artificial or anything. It's actually the real peach

  • There's like peach bits in it really really like this. I was pretty shocked

  • Erm..

  • Oh My god, this one doesn't taste like peach though, it has like a berry flavor to it

  • hmm

  • That's so sugar sugar. Overload

  • The aesthetically pleasing and artistically themed foods make for this cafe to promote using their customers and some handy hashtags on Instagram

  • And other social media platforms check it out if you're in the area

  • On to our next next destination how much in our stomachs take how much what the heck

  • There's a second cafe you guys so you can go to either one. Yeah, let's say they have the macaroons too in the donuts

  • What?

  • Nobody realizes

  • The obsession with collection had been going on for years

  • But the obsession didn't really take off until this guy arrived Hakone on Japan's first ever prefectural

  • Mascot, Japan thought it would be a great idea to create mascots to help bring in the tourists and customers to better promote their product

  • Or location the trend took off quickly and how they market these products has changed drastically

  • It's 2019 and more than just popular characters are being promoted with social media

  • Beauty products like lush are on board with the whole concept as well the newest trend in Tokyo

  • Conveyor belts if you've ever heard of a conveyor belt sushi restaurant

  • Then you'll understand the meaning behind it when you see it now in fashion outlets or big brand stores like lush

  • I'm not gonna lie. It's genius

  • It gets customers in the stores

  • But their phones ready to promote these products across social media platforms without stores, like lush lifting a finger to market their merchandise

  • Well, the conveyor belt event of the lighting is gorgeous we've come across a new lush store

  • So if you get their app and scan each bath bomb and it tells you

  • We need to show the demonstration of it and you can do it in English and Japanese and Chinese

  • and maybe a few other languages the new lush store offers an app to use while shopping where you can scan the items on the

  • Shelf to check out the ingredients in their new bath bombs. This is another crazy marketing tactic for avid shoppers

  • For in the newest lush store, there's lots of things going on here. There's conveyor belts of bath bomb

  • I think I saw a Triforce. I

  • Think I found a cell to try for its guys. There's an egg plants would give it

  • Is this the best thing you've ever seen, you know

  • Like there's like we dolls with babies and creepy clowns and okay guys. We have to go check this out

  • Like I am so curious. It's called passed the baton. What the heck is

  • Another example of marketing at its finest. I thought this was a Museum of sorts, but it was actually a thrift store

  • I'm pretty impressed with how this set up lured me into the shop not gonna lie

  • That's what I was like thinking like it's like a museum it's kind of cool it's very hidden

  • But it's big creepy

  • It is good. And it's very good advertising. I have to agree

  • As the Sun was setting we headed to Yoyogi Park to see if there were any events or performances

  • We snapped some photos and took a quick break before heading to a couple more aesthetically pleasing

  • hotspots

  • So we're at yogi park right now and there's some new stuff that they're setting up for the Olympics

  • And I don't know what this is

  • What is this it looks like a museum oh

  • They just built a community center here for kids and this has never been here before so it's pretty interesting

  • So quiet here you guys it's a peaceful his parents it's cold

  • It's peaceful. I want to know what this house is though

  • Fix something tell me you guys what this is. I

  • don't know I

  • Did not expect to be out this late

  • But we were having too much fun and miss came to the park to see what's going on. But there's really nothing

  • It's in Monday, but we walked off some of our food and I think we're gonna go have some coffee to end the day

  • So we are at cafe kitsune right now and cafe kitsune is a Fox themed cafe I

  • Got some cotija, but I'm kinda regretting it because they do some really nice

  • Latte art here, too, and I could have got a matcha latte which I was

  • Whatever. I got hodiza moejisha is roasted green tea and it's one of my favorite types of teas. It's very good for your body very

  • How do you say it? Like there's a word for it? Earthy. Yeah, it's very earthy tasting and I like that

  • I like a very

  • Earthy flavor in this day and age word-of-mouth and social media is powerful to growing a brand and Japan is now catching on

  • It's a competitive business and a sell you have to be unique get people talking

  • So I'm wondering what this gorgeous City is going to come up with next

  • Okay, I know I basically live here but these girls haven't been here before so I really wanted to take them

  • Mariano's all the left jalapenos life

  • Okay, so we just finished at the keeps in a cafe and

  • They told us not this one woman told us not to film but I think honestly she was just having a really bad day

  • Yeah

  • so we were really

  • confused at that point when the girl was like why your cameras and I'm like when on their Instagram and they have like tons

  • and thousands of photos and we were just saying that like

  • nowadays

  • You would think that people would be on board with like, sosial media marketing because people come you want to invite people to come

  • To your cafe or to your service?

  • With their phones in hand and start taking pictures of your cafe or your shop because that's what gets you know

  • The word out we're talking about word of mouth and how important that is to like marketing anything

  • The company is going to not do so. Well, like social medias powerful if

  • Social media if something bad spreads about a company on social media

  • It will not do well and if something really good spreads then it will do well for you as a business to essentially say

  • You are denying yourself free

  • Advertising scan the bath bomb like it's using technology to its advantage like the event the ladies show this the hashtag

  • She's like, please use our hashtags on Instagram like yes. Yes. We will. Thank you

  • It's a say for youtube. Like if you get negative comments, if you get any kind of negativity, don't delete the comment

  • Just leave it there get people talking

  • I mean obviously if it's like extremely bad like yes, like offensive and yeah

  • You should delete it

  • But like if someone's like debating about something and like disagreeing with you

  • You should keep that on your channel because people are gonna start replying to that person and it's gonna push your video to the top

  • and if you don't change with the world

  • left behind

  • Unfortunately, it was just how it is. So people are coming to these shops for the purpose of

  • Instagram and for the purpose of YouTube and all that stuff, so I was really shocked but honestly

  • I think they were ok with it. I think it was just that lady

  • But you know, I've gotten like told not to film in the places that I thought I could film. I don't know

  • What do you guys think?

  • She's still going

  • We ate ourselves into a food coma today, but we wanted to just like have fun and just like go

  • to cool places and eat good food and

  • Just lip Yolo our lives today. Oh, oh, oh, sorry blossom cherry blossom guy

  • Oh, yes, this is what type of cherry blossom tree I can recognize it from the bark

  • These are some type awesome of early blooming one

  • We finished our food adventure and now he went shopping we were like here all day this place is awesome

  • There's so much to see you can't finish everything in one day

  • so we're gonna have to do a part two of this but

  • I subscribe to their channels and I'll link everything down below and

  • I will see you guys in the next one

  • If you have any like suggestions for places that we could go next just comment down below and I'll see you guys next time

  • Honestly Japan surprises me with the amount of stuff you can buy and collect and it surprises me further with their ideas for promotion

  • Compared to America Japan is racing past them and are ahead of the game now with social media marketing

  • I'm so excited to see what will come next which is the very reason why I live here. There's always something new to discover. I

  • Hope you enjoyed this video

  • If you liked it, give it a thumbs up and don't forget to hit that subscribe and fell button

  • both of my friends have YouTube channels

  • So check out their pages by clicking on their faces or the links down below and let me know what you think about Japan's collect

  • Your culture and social media marketing tactics compared to your country and I'll see you next time

You ask a girl and a Japanese girl in Japan what their hobby is

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B1 peach hobby cafe obsession social conveyor

Japan's Biggest and Newest Obsession

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    Summer posted on 2020/06/08
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