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[ Today's video contains a story about me and craft beer.
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But if you drink, please do so legally and responsibly. ]
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"Ah, this is such a throwback!!
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OK, so, let me tell you a story:
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Once upon a time I lived in New York City
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by a Japanese import grocery store.
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They used to sell beer with cute little owl logos on it
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but back then I really wasn't into beer
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and thought they were all gross so I never thought to buy it.
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Fast forward a few years,
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and suddenly I've been invited out to Ibaraki Prefecture,
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home to the Kiuchi Brewery in Japan,
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which makes Japan's one and only
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craft brand, "Hitachino Nest Beer".
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Once we got there and saw the same owl logo
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I finally realized, this is the same brand I saw in New York.
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So, we can finally solve the mystery
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and see what Japan's famous craft beer
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is all about.
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We just made it to the factory and
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and immediately there's this delicious fragrance of...
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BEER.
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"So we'll start off over here"
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Like any beer, the first step is to the simmer down the main ingredients
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so that it begins to separate and purify.
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Just be careful, because if you open the hatch
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you're in for QUITE the potent smell!
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( "WHAT KIND OF SMELL?!" )
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One thing that makes Nest Beer so special
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is the range of ingredients they use
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and the workers who will try nearly anything to make a new flavored brew.
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Munich.... malt??? What is that???
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That's because the Kiuchi family tradition behind nest beer
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has been used to brew for almost 200 years here
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using similar sake distilling techniques
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now to create more colorful flavors of beer.
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So all the different steps it takes to make the beer
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are connected through pipes from buliding to building.
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We've gotta follow this to the next level of beer!
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"Wait, just this part right here???"
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"This level right weights one ton."
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This is one ton?!
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That's heavy!
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This metal must be pretty sturdy...
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And here we have "Pilsner..."
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Ah yeah, that's a beer too!
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One ton... two tons...
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So just this here is one elephant.
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Since an elephant weighs just over about two tons.
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Seven THOUSAND liters of beer!
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In just one of these!
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Ales brewed in wine and cherry blossom barrels...
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beers made with ginger and red rice...
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and my favorite, the delicate White Ale.
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All of their beers are made locally
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using grains from the same fields that are used
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to make Ibaraki Prefecture's famous soba.
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And of those, over half are sold by export around the world.
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[Ship to the Netherlands]
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As for Japan,
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you can buy them easily at the Isetan in downtown Shinjuku.
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The first floor may look like a typical department store
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but if you go down one floor to the basement,
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you'll find Nest Beer and other local brews.
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Plus they're right next to the 'bento' prepared lunches and other foods
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that look so good!!!
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This will make a great gift for my friends when they visit!
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Yep, it's Spring time in Japan!
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Which means picnics in the park and fun under the cherry blossoms.
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My friends here just flew in from the states
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so we decided to take it easy with the familiar feel
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but special flavor of a Japanese-style craft beer.
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("Have you guys had this one before?)
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"No, we haven't had it before!"
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"The blue one is my favorite!"
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Cheers!
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I still have one question: Why is it an owl?
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Oh, it's an owl because
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there were a lot of owls living here since a while back
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so we just kind of made it our mascot.
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That's great.
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If you'd like to try Nest Beer for yourself
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check out the link to Isetan Shinjuku
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in the description below!