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  • It's time to talk about the psychology of persuasion.

  • A few years ago researchers approached houseowners and asked them to place a huge sign saying

  • 'Drive Carefully' in their front gardens. Everyone refused.

  • The researchers then approached a second group, and asked them to place a small 'Drive Carefully'

  • sign in their gardens. Almost everyone agreed. Two weeks later, the researchers asked those

  • in the second group to replace the small sign with the large one, and an amazing 76%of people

  • accepted. Psychologists call this the 'foot in the door'

  • effect - agreeing to a small request makes people far more likely to then agree to a

  • much bigger one. So, if you want to persuade someone to do

  • something, start small before moving big.

It's time to talk about the psychology of persuasion.

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A2 persuasion approached small sign asked carefully

Secret persuasion mind trick

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