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Today, this woman's known as Rosie the Riveter.
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Her poster says “we can do it.”
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During World War II, overall American women's employment increased from 12 million in December
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1941 to 16 million in March 1944.
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It peaked at 19 million that July.
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More than 2,000,000 women started jobs in wartime manufacturing specifically — the
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stuff of riveting.
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They came from other industries, housework, and school.
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How did millions of women enter a new industry in the span of a few years?
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“Here is the office of the supervisor of Women Employees.”
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“Women in steel are simply the result of realistic thinking.”
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“Women of steel” changed labor and helped win a war.
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But how did the country manage to transform a massive war effort on the turn of a dime?
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How did all the women behind this image become riveters?
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“With the army taking men by the thousands, more than 16,000 from our plant so far, we
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had to find people to replace them.
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A great untapped reserve was women.”
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The Pearl Harbor attack effectively launched the United States into World War II.
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The labor pool had to get bigger.
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Quickly.
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A group of women in government wanted women to fill in the gaps.
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In the Department of Labor, Frances Perkins was the first female secretary of labor.
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She worked with Thelma McKelvey of Women's Labor Supply Services, she was part of the
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war production board, which managed the conversion of peacetime industries to meet wartime needs.
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Mary Anderson was the leader of the Women's Bureau, a Department of Labor agency that
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advocated for women's employment since 1920.
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They all worked with the War Manpower Commission, a wartime agency that had a women's advisory
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committee, including leaders across industries like efficiency expert Lillian Gilbreth, lawyer
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Margaret Hickey, and school principal Maudelle Bousfield.
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These groups all helped shape public perception of wartime women workers with ads and PR,
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but the most important process was practical: they had to help women find the thousands
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of war industry jobs that needed workers.
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They did that through the US Employment Service.
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This pamphlet lays out the steps women could take to find a wartime job.
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The Office of War Information Distributed it to magazine editors and the public.
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Government work: go to the Civil Service.
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Military: work in shore stations through a reserve like WAVES.
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Industry: find the US Employment Service.
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This agency became a subset of the War Manpower Commission.
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The US Employment Service coordinated local offices, which referred job seekers to employers
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who could offer war industry work.
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Employers also recruited through classified ads.
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Trade schools advertised to men and women as well.
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As the draft further depleted the supply of male workers, women filled a host of industrial
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jobs, from lathe work to welding.
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One specific job was perfect for that boom: As early as May, 1942, Thelma McKelvey said
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that for aircraft jobs, women riveters in particular would be commonplace.
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“With the ever-increasing demand for greater speeds in aircraft, it has been necessary
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to remove every possible projection from the outer surface of the airplane.”
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Industrial jobs clustered around Detroit, Baltimore, and Seattle, with high aircraft
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and ship production.
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Increases in women in manufacturing in those cities were huge — especially for:
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“Riveters.
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Learning how and where to put the 700,000 rivets that go into a single Liberator bomber.”
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To train an onslaught of inexperienced labor, employers developed techniques.
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Some of them were likely sexist: “They were as fast as men if not faster,
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for rivets are the buttons of a bomber to hold it together against a speed of nearly
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350 miles an hour.”
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Others sped up training for employees who had to learn an entirely new job really quickly.
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“Women workers can be surprisingly good producers.
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You've got to study every job and subdivide it into simple operating steps.'
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Mary Anderson of the Women's Bureau recommended riveting, “which is the most common job
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throughout assembly.”
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The Women's Bureau recruited for these jobs in ways that appealed to contemporary notions
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of women's traits: riveting used “a delicate touch, manipulative dexterity of a high degree,
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as well as extreme accuracy in measurement.”
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Teamwork could help with training.
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Rosalind Palmer, who inspired the name Rosie the Riveter, started out as a riveter but
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became a welder after she was paired with a “crackerjack welder” who “taught me
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all he knew.”
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The training showed results.
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Boeing Seattle quadrupled monthly output from 1942-1944.
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In Detroit, worker hours per bomber dropped at the Ford Willow Run Bomber Plant.
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They went from 200,000 to less than 18,000 hours, thanks in part to increased efficiency
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from subdividing jobs.
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These riveters succeeded in transforming the war effort — and the labor market.
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Rosie the Riveter is truth and myth.
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Look at this pin.
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“We Can Do It” was a poster the Westinghouse Electric company made to briefly show at its
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factories.
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The real-life woman who inspired her likeness was an Alameda Naval Air station employee
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named Naomi Parker.
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Rosie became mythologized in a Norman Rockwell painting, a song — “Rosie, the Riveter”
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— and even a movie shortly thereafter.
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And the Westinghouse poster became all-but-ubiquitous when a copy was unearthed in the 1980s.
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But the truth about real riveters was more complicated, and it didn't make the poster.
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In 1942, Thelma McKelvey of the War Production Board testified that women were paid 10 to
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15 cents an hour lower, despite equal pay regulations.
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Results varied wildly by company and region, but during the war, some unions used claims
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of seniority and job differentiation to keep women's pay down.
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They also pushed for women to give back “men's jobs” when the war was over.
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“How you like your job Mrs. Stoner?”
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“How about after the war?
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Are you going to keep on working?”
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“I should say not, when my husband comes back, I'm going to be busy at home.”
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“Good for you.”
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“What about after this war, Lee?”
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“Well, this job belongs to some soldier, and when he comes back, he can have it.”
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“Ah that's swell.”
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Women of color were also discriminated against in some places.
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Black women in industry went from 6.5% to 18% during the war.
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But employers were spotty.
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At Wagner Electric in St. Louis, 64% of employees were white women, 24% black males, and 12%
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white males.
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They simply did not hire black women.
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Most women who did work were already in the workforce, single, and without children, so
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it's easy to overestimate how much the war changed things.
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Total working women also declined when the war ended.
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But World War II did transform public and private sector labor.
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About half the already-employed women switched employment from clerical work to higher paying
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manufacturing work.
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And the number of employed married women increased during and after the war.
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The real story of women riveters is more complicated than a poster or a slogan.
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But together, private industry, women leaders, and all those working women changed work in
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America — one rivet at a time.