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fashion is innovation.
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It's the cutting edge of how we look, how we think and how we feel.
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Flashback 17 hundreds A growing middle class Once intricate embroidery and patterns, fabrics inspired by player pianos, inventors create a loom that takes instructions from a mechanical drum booth.
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Speed reached.
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Inaccessibility of designers revolutionised chemistry, electricity and steam conjure new material that lighter stretch here and more suffering than ever.
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Women's work is well defined and with its society's perception of their bodies.
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Watch out.
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Here comes sportswear, swimsuits, celebrating action, physicality and leisure politics.
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Protests and rock and roll give us many steps.
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Bellbottoms, gender nonconformity and flower power.
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A new era on Wall Street sees men and women compete in power suits.
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Dress for success, uniformed yields to more and more casual daytime looks that expresses and enables creativity.
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Technology begins to play a bigger and bigger role in our daily lives.
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Phones become fashion, computers become close clique style goes global, social fast.
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Fashion brings the catwalk to the streets like this, fashion is about more than keeping.
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It's about designing the future we want to live in.
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Will we demand sustainable materials that safeguard our environment, will we grow our clothes in bats or print them in our homes.
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And when we're able to use three D digital design to create clothing, all those custom threads eliminate manufacturing waste A, R and B are transformed, turning our living rooms into show rooms, dressing rooms and even cat.
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Or will technology transformed in store experience into something entirely new?
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Innovation isn't a fat.
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Its fuel Fashion Express is not only who we are but who we want to become.