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One of my most life-changing moments took place back in college: I was giving a presentation
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on a product I had been developing over the semester, and midway through my talk, the
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professor interrupted with a question that caught me off guard: “Can we see the other
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concepts you worked on?”
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My face turned red.
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The answer was no, because I didn't have any.
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I was presenting the only idea I had worked on, because I thought it was great.
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The instructor was less than impressed.
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Walking out of the classroom a little while later, I looked down at notes my instructor
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had left for me on my assignment.
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There, scribbled in red pen, were instructions that would fundamentally change how I approach
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my ideas: “Research the Six Thinking Hats Method.”
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Six Thinking Hats is a system designed in the 1980s by the psychologist and inventor
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Edward de Bono.
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The process involves wearing different imaginary “hats,” which represent different mindsets
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and emotions, allowing people to look at an idea from various angles with a different
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focus each time.
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“The main difficulty of thinking is confusion,” de Bono has said.
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“We try to do too much at once.
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Emotions, information, logic, hope, and creativity all crowd in on us.
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It is like juggling with too many balls.”
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Originally developed as a way to make meetings more productive, Six Thinking Hats has since
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been adopted by the creative world as a way to critique ideas.
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The method allows you to be creative and bold in a safe space, while forcing you to also
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be honest and realistic.
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While you can use it in meetings, I like to use it on my own — I think of it as having
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a personal team of consultants, each with their own expertise.
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But in this case, they're all living inside my brain.
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The Six Thinking Hats are as follows: The Blue Hat, also known as the Management
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Hat, is used at the start of the conversation to define the outlines of an idea, and at
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the end to summarize and draw conclusions.
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With this hat, you're stepping back and getting the 10,000-foot-view of your idea,
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getting a sense of what to look at during and after the critique.
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Next comes the White Hat.
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When wearing this hat, you are looking for facts and data.
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This should be the first hat you use after setting your outline, as it allows you to
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establish relevant facts and information about your idea.
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Ask yourself: What is the concept, in its basic form?
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What is its purpose?
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Who does it serve?
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You should also use this hat to discover any gaps in your knowledge and understanding of
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your concept.
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The Yellow Hat brings a bit of positivity, and establishes the value of what you're
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working on.
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Ask yourself: What is great about your idea?
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What benefits would it bring?
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Remember to keep your enthusiasm in check, though.
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Look for the true value in the concept, and keep expectations realistic.
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The Red Hat comes next.
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This is where you can get a little emotional.
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With this hat on, you're looking for the emotive response you get from your idea.
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Ask yourself: How does this make me feel?
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What is my reaction when I first see this idea?
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Then think outside yourself — what would a user's reaction be, if they had never
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seen it before?
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Now, we flip things upside down and get ruthlessly negative with the Black Hat.
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Ask yourself: Why wouldn't your idea work?
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What are the issues and flaws?
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What are the drawbacks?
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By uncovering the potential problems, you can remove them and develop a stronger concept.
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Be careful not to bring in this hat too early in the discussions, as it can hinder any positive
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ideas that may come up.
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It's time to let your mind off the leash with the Green Hat.
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Now that you're aware of potential issues and flaws, how are you going to work through
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them?
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Ask yourself: What can you improve?
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What can be reiterated?
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Or is there a completely fresh idea forming in your head?
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If so, what is it?
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This is where you can get creative and begin fresh brainstorming.
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Use everything you have gained from the exercise to begin developing new ideas and directions.
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The day I learned about the Six Thinking Hats was the day I learned an important, if uncomfortable
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lesson: Even if you're amped about an idea — even if you've run through it in your
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head a hundred times, sketched out a logo, and prepared to release it to wild acclaim
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— that idea may still suck.
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Or at the very least, it may need to be seriously refined.
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When you hold on too tightly to your original concept, because of your pride or your ego,
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it blinds you to the possibilities ahead.
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The Six Thinking Hats can transform your idea from something mediocre to something good,
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and from something good to something that could change your life.