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  • - What would be the next step to grow my brand?

  • - The right answer is at this second,

  • and you may ping me in like six months

  • and be like,

  • 'now'

  • and I'll be like it'll be totally different.

  • But right this second,

  • my actual answer is to...

  • (dramatic inspirational music)

  • You got your perspective.

  • I just wanna be happy.

  • Don't you wanna be happy?

  • YouTube what's up?

  • So, so grateful that you clicked

  • and you're about to watch a new YouTube video.

  • But before you do,

  • 212-931-5731

  • that is my texting community platform.

  • I'm doing a lot of one on one engagement in there,

  • and also access,

  • opportunity,

  • first looks in that environment.

  • 212-931-5731

  • Join it now!

  • And now to the video you've been wanting to watch.

  • - Hey

  • - Hello

  • - Hi

  • how are you?

  • Hi

  • - Marc D'Amelio, man, How are you?

  • - So nice to meet you.

  • - Heidi D'Amelio.

  • - Hi Heidi, how are you?

  • - This is Marc's sister.

  • - Hi I'm Meme D'Amelio.

  • - What was your name?

  • - Meme.

  • - Hi I'm Charli, nice to meet you.

  • - Hi Charli.

  • Hi.

  • - Dixie.

  • - Hey Dixie. How are you?

  • - Good, how are you?

  • - [Camera Man] Can I sit in on this?

  • - Yeah, sit in.

  • How can I help?

  • - So I'm on TikTok.

  • - Yep, I'm aware.

  • - Over the past,

  • not even a month,

  • I've gained 4 million followers.

  • And it came at me very, very quickly.

  • - Clearly.

  • - I went from nothing to people knowing who I am,

  • and with that is a lot of hate.

  • - Yep.

  • - And I was just wondering like from in school to comments,

  • like,

  • what's the best way to deal with that?

  • - My belief is the best way to deal with that is compassion.

  • If somebody at school or in the comments,

  • is taking the time to watch your videos

  • and tell you that you're ugly,

  • you suck,

  • you're stupid.

  • They're in a very bad place.

  • I mean it.

  • I've been taking hate for a decade.

  • And everyone is like,

  • 'Fuck haters.

  • You know,

  • like, delete it.'

  • I've actually only seen it one way,

  • from the first day is 2006 to now,

  • which is 13 years.

  • I feel bad for them.

  • Like, I'm not even kidding.

  • And, I'm not talking like,

  • bad for them like you're now cool

  • and have 4 million,

  • they don't have it.

  • I actually mean,

  • think about how much it would suck

  • to be in a place in your life

  • where you are so hurting inside

  • that you want to drag somebody else down.

  • Compassion and empathy.

  • I actually feel warmth toward the people

  • that hate me the most.

  • Yeah, it's an unusual answer.

  • But I think it's why I've been able to persevere

  • for so long,

  • with so much judgment thrown at me.

  • And my whole career has been innovating

  • in the wine business,

  • in Silicon Valley,

  • and now in the ad world.

  • Like,

  • I get hate from people that are well established.

  • Not from anonymous accounts.

  • Because I'm disrupting,

  • and that's not fun.

  • But,

  • you should be pumped that

  • you are even in a place where people can hate.

  • Listen,

  • I think if you're fortunate enough,

  • even in the 43 seconds that I've been here,

  • if you're lucky enough to have an infrastructure

  • around you that you've already grew up

  • with a good starting point.

  • Like,

  • you're already...

  • You're more than halfway home.

  • - So my next question is,

  • as of right now I'm just doing TikTok

  • and Instagram.

  • What would be the next step to grow my brand?

  • - To quadruple down on TikTok.

  • TikTok is in a place similar to

  • all the platforms before it.

  • Where right,

  • this might be a little bit boring of an analogy,

  • but I'll give it to you anyway.

  • This is like real estate,

  • and in the 1800s people bought up

  • the land we're sitting on,

  • for nothing.

  • The attention is so under-priced on TikTok.

  • As you know,

  • there is no version of you getting

  • 4 million followers on Instagram in a month,

  • starting tomorrow.

  • TikTok is so unique,

  • right now,

  • the right answer is at this second,

  • and you may ping me in like six months and be like,

  • 'now'

  • and I'll be like it'll be totally different.

  • But right this second,

  • my actual answer is to massively triple down on TikTok.

  • - Do you think,

  • like,

  • YouTube is a thing?

  • Or should I?

  • - Everything's a thing.

  • As you know.

  • Right?

  • Everything's a thing.

  • What I don't know is

  • I don't know you well enough

  • to know how you translate from TikTok to YouTube.

  • Some people translate great,

  • some people don't.

  • - Yeah.

  • Yeah that's like,

  • mostly on TikTok...

  • - Don't do YouTube because you think you have to,

  • do YouTube because you have something to make.

  • Got it?

  • - Yeah.

  • - Gary,

  • I have one question.

  • So we run a clothing line.

  • I'm 51.

  • Wife is...

  • - Not 51.

  • - And we kinda were,

  • you know,

  • I'm in the clothing business,

  • we're going in our groove.

  • - I almost gave you a huge compliment on your jackets.

  • - I got you a little something there.

  • - Thank you, brother.

  • Go ahead.

  • - So we're plugging on with real life,

  • things are going great living the American dream,

  • when all of the sudden this happens.

  • - Yes.

  • Are you guys scared?

  • - We're kind of trying to figure out,

  • like,

  • what's the end game.

  • Like...

  • - Well the number one thing to definitely do.

  • Is to not do the cliche thing

  • that you know all those like Hollywood parents did.

  • If you're not scared...

  • I love...

  • Notice what my first question was,

  • and as soon as you answered

  • the way you did,

  • I just got happy.

  • Now the only thing you have to do,

  • is not do the horrible things

  • that parents do when these things happen.

  • Which is think they've got a golden goose.

  • - That's so funny.

  • That's what he keeps saying.

  • She's not the golden goose.

  • We don't need her to pay the bills.

  • This is all just fun.

  • - You guys ...

  • This is super awesome.

  • Right?

  • A lot of parents do need.

  • You know,

  • I'm in the sports representation business now.

  • These kids are the lotto ticket.

  • And I'm watching these parents and kids,

  • and I'm fuckin' devastated.

  • That's exactly

  • And not only that,

  • like you know this doing your thing,

  • like there's also your own pride.

  • Like,

  • you don't want her to be the golden goose

  • even for your own fucking manhood.

  • Right?

  • So honestly,

  • now you just have to care.

  • And like,

  • if she decides to like,

  • it's all just being there like you've been.

  • If she decides to quit

  • after she has 44 million followers,

  • and you're like what!?

  • That's what she wants to do.

  • She's the one that got em.

  • She's the one that got the 4 million followers.

  • I think it's really a very,

  • very easy moment.

  • You know care,

  • make sure nothing crazy happens,

  • but like the world is good.

  • This whole...

  • Like, there's nothing to...

  • People don't get it.

  • - I feel like we're all just feeling the negativity.

  • Because there's all these great things being thrown at us,

  • that we're trying to navigate through.

  • But none of the perks have happened yet,

  • that go along with this.

  • - Meaning all the hates there,

  • but none of the money's there?

  • Like just interested most...

  • - Just like doing fun things

  • or being invited to this...

  • - But the hate is zero.

  • Like meaning,

  • the hate doesn't mean anything.

  • - To a 15 year old girl?

  • - To a 51 year old guy it does.

  • If you're willing to.

  • 100%.

  • Of course it does to a...

  • Like,

  • I am empathetic to it.

  • It's why the first question is the whole fucking game.

  • All the time should be spent

  • on taking the steam out of the hate.

  • If I was the fourth family member here,

  • and we were hanging out every day.