Placeholder Image

Subtitles section Play video

  • In many countries, DHL has more locations,

  • more vehicles, and more employees

  • That’s why DHL IS FASTER

  • However to communicate this with a classic advertising campaign

  • is expensive.

  • So why couldn’t the competitors advertise for DHL.

  • For that purpose giant packages were taped all over with Thermo Active foil

  • and cooled down below the freezing point. (-4 C)

  • In this way the competitors picked up a black package that

  • that transformed back at temperatures above freezing

  • and delivered the message in the most beautiful colors.

  • To addresses in the city that were not that easy to find.

  • After all, they were paid reasonably,

  • the result an innovative way to communicate

  • and everyone played along.

  • Well, almost everyone.

  • Thank you very much.

In many countries, DHL has more locations,

Subtitles and vocabulary

Operation of videos Adjust the video here to display the subtitles

B1 communicate taped advertise mailing foil cooled

Trojan Mailing

  • 4089 290
    Zenn posted on 2014/02/26
Video vocabulary